The first rule of advertising is to get noticed.

If you don't meet this threshold, then it doesn't matter what your message is.

This BBC billboard ad for the popular TV series Dracula gets your attention by revealing the sinister Count as night falls.

BBC | BBC News (World) |

11 Principles of Alchemy by Rory Sutherland

From his fantastic book Alchemy: The Surprising Power of Ideas That Don't Make Sense.

To be creative, you must feed your mind with as many inputs as possible.

This is because creativity is about ‘connecting the dots’; the more dots you have, the more connections you can make. 42courses.com/blog/home/crea…

Good storytelling is at the heart of all memorable advertising.

A great story can even make you feel emotional about mobile phones as this Samsung ad from the advertising agency Leo Burnett, Frankfurt.

Samsung Mobile | Leo Burnett

Furphy, What The Truck?! stunt by Thinkerbell, Australia.

Aussie beer brand Furphy, named after an improbable story, launched its Crisp Lager by placing a 7.8-tonne beer truck between skyscrapers in Sydney's CBD.

The stunt went viral, gaining 25 million impressions and turning

Do you agree with these creative truths? Part 2
42courses.com/blog/home/42-t…

Use Storytelling to Connect With Your Audience

Nothing captivates the audience more than a good, inspiring story that everyone can relate to.

US’ ridesharing service provider, Lyft came up with this animated short video to tell the story of Lyft drivers and their riders in a

Do you agree with these creative truths? Part 1
42courses.com/blog/home/42-t…

Most companies aren’t creative. Why?
42courses.com/blog/home/crea…

How do you unleash your inner creative?

The bestselling author Tim Harford shares some fascinating insights. Tim Harford

How do you measure creativity in your organisation?

From the thought provoking book 'Dangerous Ideas' by Alf Rehn

Who doesn’t love a good laugh? One way to gain the audience’s attention is to inject humour, which helps to highlight the key selling points of your products.

Like this funny example by Pepsi with their ‘light’ beverage.

Pepsi | BBDO Worldwide

How do you make people pay attention to an important safety message?

'Dumb Ways To Die' from Metro Trains, Melbourne, by the agency McCann decided to go down the route of entertainment.

The results were stunning and turned a safety message that people needed to hear into a

Creative thinking is everywhere.

And it is often in difficult times that the brightest ideas emerge. 42courses.com/blog/home/2021…

Looking for some creative inspiration? Try these brilliant books.

What makes an original thinker?

Here, Adam M. Grant, the American popular science author and professor at the Wharton School of the University of Pennsylvania, gives us some interesting insights.

Adam Grant | TED Talks