This feels rather significant. Congrats Melissa Story & Katya Witney Brilliant news. Change. 💪

Brilliant morning down at the real home of cricket Kelvedon&Feering CC for England and Wales Cricket Board #GetSetWeekend . The club is powered by incredible people, and I’m so lucky to have been a part of the family for 25+ years. Great also to welcome ECB CEO, Richard Gould to have a look around 🧹🔨🪣

Really enjoyed chatting to ⁦Mike atherton⁩ (my childhood hero!) & ⁦Nasser Hussain⁩ (my favourite Essex cricketer 😜!) on ⁦Sky Sports Cricket⁩ pod this week. Lots covered inc ⁦The Hundred⁩ ⁦Women's Premier League (WPL)⁩ + the future of the women’s pro game. podcasts.apple.com/gb/podcast/sky…

For all the data on growing attendances, accelerated digital engagement, greater broadcast reach, it’s things like this that bring to life how women’s sport is becoming embedded in wider, mainstream, culture #WaxWorkEarps

Lanning, Mandhana, Gardner, Mooney, Rodrigues, D.Brown, Athapaththu, Schutt… ⁦The Hundred⁩ Women’s Draft 2024 list is 🔥! This is the list that I’ve been dreaming of. World. Class. Bring it on! #TheHundred thehundred.com/news/3921659/w…

Quite a lot of context and nuance behind all of this… But key messages are: investment into women’s cricket ⬆️, gamewide accountability for women’s cricket ⬆️, sense of belonging for female players ⬆️, playing opportunities for women ⬆️. #NextLevel

Watching the new series of Gladiators (classic) with the kids. Great Saturday night TV. Loved it growing up. The pioneering sporting spectacle of men and women on a shared platform! #Gladiators

And just like that… And a few years ahead of schedule we have fully aligned women’s and men’s player signing mechanics. Hello full draft 😍. Depth of women’s game evolving at pace. Shiny new women’s salary band structure too. Big day for The Hundred #LetsGo #TheHundred

💰Chipping away at that gap… Top women’s salary in The Hundred up to £50k 👀 (Ps official announcement to follow with confirmation of the 2024 player signing mechanic ✍🏽) #TheHundred espncricinfo.com/story/women-s-…

And we are underway with Christmas day board game fun. Kicking off with the family version of Cards Against Humanity. Loving this combo from my 10 year old niece. Go on girl💪. The Hundred monopoly next 🙃

Just heard a pretty cool stat… Did you know that Arsenal Women have played 5 home Barclays Women's Super League matches this season, avg attendance 31,225. That’s the 16th highest for *any* team in Eng, inc Premier League + EFL

This isn’t just a “big eventer” crowd any more. This is a fan base.

The County Ground, Chelmsford, will always be a special place for me. Thank you Essex Cricket for hanging my mugshot in the Pavilion today along with six other Essex Women's Cricket legends!

Loving the new T20 ⁦ICC Cricket World Cup⁩ brand. I can definitely see this working for us to promote the 2026 Women’s T20 World Cup in Eng & Wales. Fresh, vibrant, engaging. Just how we are already thinking about the hosting oppo Claire Furlong⁩ 👌 icc-cricket.com/video/3812058

Heartbreaking for Team GB’s women in the football last night. But mind blowing that the men get 16 qualifying slots and the women only 12…

olympics.com/en/news/pathwa…

Thought provoking from ⁦Sean Ingle⁩ in the Guardian today, especially applying a women’s sport lens during this phase of rapid growth & expansion. Getting the balance right around competition structure for our “mega-events” is essential. theguardian.com/sport/2023/nov…

It was a *massive* summer for women’s cricket. Really enjoyed pulling together a few reflections on how we went about it (spoiler: ambition x commitment x investment x expertise). Huge thanks to all our partners for ensuring strategy = reality.

There are events that change the game. There are initiatives that nudge the dial. And then there are people who move culture forwards. Congrats Meg Lay Cricket needs more women like you 💪 England and Wales Cricket Board Gloucestershire Cricket Grounds Manager Awards Special Recognition 🏆

Things you love to see 😍. Brilliant work Belinda Moore & team Premiership Women's Rugby The world is waking up to the opportunity around women’s sport. The next step is to truly realise its value. Deals like this push the narrative forward for all of us 🙏. #PWR #StepChange #LetsGo

Stash, stash, stash! Loving this The Hundred collab with New Era Cap 🫶 Keeping the fans “warm” this winter 😜 #TheHundred #Merch

Build an audience. Retain an audience. Brilliant Basics. Sell out before the end of October?!