National Smile Month is nearly upon us, so we’ve put together some key things to consider when creating ads for dental products and treatments - asa.org.uk/news/this-is-n…

Make sure your ads avoid the glare of the ASA and shine for the right reasons during Sun Awareness Week by following our advice here - asa.org.uk/news/soak-up-o…

The upcoming Summer Olympics are a prime opportunity for creative advertisers. Read our advice to ensure you take home the gold - asa.org.uk/news/olympics-…

This week we banned an ad which failed to disclose significant conditions of entry in a promotion. See how we ruled: asa.org.uk/codes-and-ruli…

Trivia Tuesdays

Test your knowledge on the Advertising Codes and learn more about our advice and training.

If you can substantiate the claim, can you use the phrase “world’s strongest beer” in your advertising?

Learn more at our event on Alcohol Ads, asa.org.uk/event/virtual-…

Calling all marketers in the alcohol industry! Don't miss this opportunity to enhance your knowledge and skills in our virtual training on responsible alcohol advertising on 15 May. We also share our new guidance on alcohol alternatives. Learn more, asa.org.uk/event/virtual-….

This week we didn't ban an ad for the Postcode Lottery as we found that the ad wasn’t likely to appeal to under -18s. Unsure about how the strong appeal rule works? Read our advice here: asa.org.uk/advice-online/…

The ASA banned an advertorial from the Independent British Vape Trade Association for indirectly promoting unlicenced e-cigarettes. See our decision here: asa.org.uk/rulings/indepe…

This week we investigated four ads and whether they broke UK advertising rules. Three cases were upheld, including an ad from Premier Inn over misleading pricing claims. See how we ruled: asa.org.uk/codes-and-ruli…

We have a whole set of resources on influencer marketing to help marketers and content creators get their ads right and avoid a run-in with the ASA – what’s there not to like? Check out our Influencer Marketing – Key Advice Resources: asa.org.uk/news/influence…

📅 Save the date! Join our experts on 15 May for a virtual training session on advertising alcohol and learn about our new guidance on alcohol alternatives. Gain CPD hours and stay ahead of the curve. Register now! asa.org.uk/event/virtual-…

🌍 Don't miss out on your chance to make a difference! 🌱 Today is the LAST DAY to get 20% OFF our Climate Change and Environment eLearning! Apply code CCE20 online or when requesting an invoice before 5pm! Let's #ActOnClimate together! 🌟Full T&Cs at asa.org.uk/course/climate…

Everyone values their privacy, from high street consumers to members of the Royal Family. See here for advice on the key principles: tinyurl.com/45crkn3j

Prescription-only medicines simply may not be advertised to the public, so get the low down on what to avoid when you’re thinking of advertising a service that involves POMs here: tinyurl.com/y8ddwmyh

Help yourself to some free advice for marketers making ‘free’ claims in ads, here: tinyurl.com/2wdzddmt

Yesterday we upheld an ad that made medical claims about an unlicensed product for treating symptoms of the menopause. The ad was picked up by our Active Ad Monitoring System, which uses AI to proactively search for online ads that might break the rules, and as of this week it is…

This week we banned three ads in cases which included prescription-only medicine, medical claims about an unlicensed product, and misleading advertising. Read the full rulings here: asa.org.uk/codes-and-ruli…