Chris Harihar
@ChrisHarihar
EVP at @CrenshawComm, a @Mod_Op_ company. Comms for B2B tech companies. Views are my own.
ID:156830317
http://www.crenshawcomm.com 18-06-2010 02:00:32
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Cool to see our client, ThriftBooks, in this one. Great piece by Kelsey.
Beyond BookTok, what happens to any of these niche communities that have developed on TikTok if it’s truly banned. The TikTok community experience is hard to replicate.
Big news: @ADWEEK’s kathryn lundstrom reports Yahoo Advertising and Kroger (via 84.51˚) have struck a deal to let advertisers use Kroger 1st-party data in Yahoo’s DSP for targeting and measurement. The deal is also part of a bigger retail media push by Yahoo. adweek.com/commerce/adver…