The new brand strategy is centred around three key themes: comfort, freedom and fun. As well as reclaiming the original PF acronym’s meaning – Posture Foundation – and reintroducing a circular logo ow.ly/jIyP50RBXVc

Since going freelance, the photographer, Marcus McDonald, has also been able to push his own style, which he describes as “visual ASMR”, even further ow.ly/b0IC50RBY41

The images within Bumps do not present a singular vision of the period of adolescence, but rather a universal understanding of what it means to be a teenager, and how we navigate the world at that point in our lives ow.ly/7KuS50RBXJC

Lynx's new campaign created by Lola MullenLowe feels like a return to their old formula, albeit without the scantily clad ladies ow.ly/TA7I50RBXvx

Have you seen the new iPad commercial? It follows the same blueprint of charm and wit of other Apple commercials in the past...

So why is Ben Kay's Twitter timeline full of people who really don’t like it? He examines this for CR ow.ly/xFgp50RBXm8

Brands distancing themselves from unwanted admirers is not a new phenomenon

In the early noughties Burberry underwent something of an undesired transformation when tabloid darling Danniella Westbrook became one of its most famous wearers ow.ly/1PUQ50RBWFg

Formerly staff photographer at New York Magazine, Marcus McDonald talks to CR about the freedom of going freelance and the importance of valuing your work ow.ly/7Nef50RBb2O

Is asking agencies to pitch necessary for judging their quality? CMO Abba Newbery argues that it's not, and more about the chemistry between the two teams.

Catch up on the latest episode of Creatvity Sucks! where we dive into the world of pitching: ow.ly/405m50RBbfZ

Photography duo Lola Paprocka and Pani Paul, who collaborate under the name Lola & Pani, have released their fourth joint book, Bumps

Shot over the course of a decade, this latest body of work explores the triumphs and challenges of adolescence ow.ly/orAx50RB7YU

Now in its sixth year, the 2024 edition of Birmingham Design Festival returns to a full festival format featuring over 80 speakers and 100 events across three days and multiple venues ow.ly/GHh550RAg07

.Shelter’s new campaign, created by its in-house team, responds to the ongoing housing crisis which has left 1.3 million households on waiting lists for social housing in England
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.Apple’s new iPad Pro ad sees a series of items crushed, to demonstrate the creative power of the new tablet. It has provoked ire across social media – Ben Kay examines why ow.ly/cM3G50RA63N

How can we improve the pitching process? The latest episode of Creativity Sucks! is taking on the contentious issue of pitching in the advertising and design industries. Take a listen here: ow.ly/I4gy50RzizH

Last month, the UK’s Prime Minister, Rishi Sunak, was forced to apologise after wearing Adidas Samba trainers, prompting fans of the brand to claim he’d ruined them for everyone.

This asks the question, how should brands deal with unwanted fans? ow.ly/ca2N50Rze0S

The swimwear brand encourages us to ‘Go Full Speedo’ in a spot that features Stranger Things actor Dacre Montgomery and is a rallying cry to get people swimming: creativereview.co.uk/speedo-ad-auss…

Creative agency Bokeh has created a nostalgia-infused visual identity for one of America’s original sneaker brands, PF Flyers, which dates back to the 1930s ow.ly/v4Gx50RycZG

We speak to PG tips and creative agency Calling about the power of a light touch, and what director Steve McQueen brought to the campaign film ow.ly/BC5150Rymkj

For a long while now Lynx has played on the ‘irresistible’ scent of its body sprays and deodorants

Lola MullenLowe and director duo Lionel Goldstein have created a set of campaign films that add an unexpected twist to the classic Lynx Effect ow.ly/J00a50RycRq

Illustrator Jessica Hische’s character shines through in the work that she does. She describes herself as an “oversharer” but is great company, warm and open, though with a clear sense of high standards and a desire to steer her own ship ow.ly/rc2X50RvTow

“In my experience, the more a company labels itself as ‘progressive’, the more conservative it is. And the ones that label themselves as ‘fun’ are more likely to be toxic.” says House of Oddities chief creative officer Darren Smith ow.ly/iLwZ50RvShX