Integrated agency CG Life on Tuesday acquired digital agency Toolhouse to expand its technology and omnichannel capabilities in the health care and biopharma space. buff.ly/4cTF47t

Publishers are seeing how much more valuable authenticated audiences are compared to random passersby visiting their sites. buff.ly/3PWiBwA

As generative AI continues to evolve, marketers are faced with a choice: Does using the technology in marketing and advertising make sense for their brands? And if it does, then how do they go about doing so? buff.ly/4cVPnry

#ICYMI : Two entities within Madison Avenue giant Interpublic Group have been named defendants in a court case in which plaintiff Adstra alleges that Kinesso and Acxiom conspired to develop a competing identity-resolution product unfairly. buff.ly/3PWiuBa

For the brands whose sponsorships and ads form the backbone of esports companies’ revenue strategies, official co-streams represent a bit of a double-edged sword. buff.ly/3VWKGYO

A Digiday+ Research survey found that marketers' X usage trails far behind its social media competitors, and also that marketing spend on the platform has dropped dramatically, with brand safety being the biggest concern for marketers. buff.ly/3VVu1o7

Three AI companies share analyses about copyright concerns, websites blocking web crawlers and how much AI text includes protected content. buff.ly/3Ug4d5d

Forbes's subdomain scandal has the buy-side asking a lot of questions when it comes to programmatic reporting. buff.ly/3JdRJVc

Snapchat’s layoffs have thrown a spanner in the works, while the focus on creators seems even more pronounced. buff.ly/3QnifQb

Scope3 unveils GMP+ with Sharethrough as debut partners to extend 'Green PMPs.' buff.ly/3Q1sIQO

As marketers attempt to balance privacy and performance, Snap and Snowflake are developing ways for advertisers to build privacy-enhancing technologies (PETs) with Snowflake’s Marketing Data Cloud. buff.ly/4aP1rt4

This week, Google is hosting its annual event called Cloud Next, a three-day conference in Las Vegas during which the tech giant showcases all sorts of new cloud-related capabilities. buff.ly/4aUsAuJ

Very recently, a bunch of pieces related to the TV measurement currency changeover have fallen into place — which seem to have put the overhaul even more up in the air. buff.ly/3PZ18DV

Long gone are the days when publishers could almost entirely rely on traffic referrals from social platforms like Facebook and Twitter. buff.ly/3JfWa1G

U.S. lawmakers have been inching closer to a potential ban after a vote in the House of Representatives earlier this month. The bill’s next stop is the Senate. Until then, its future in the is uncertain, which somehow hasn’t deterred marketers. buff.ly/3UcpTis

Brands are seeking future-proof solutions that will mobilize privacy-compliant first-party data and drive business outcomes. Sponsored by Wpromote. buff.ly/3TzyEla

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Before the pandemic, juggling work and parenthood was challenging; now, it's become a full-blown crisis.

Dive into @WorkLife' latest series to discover how they're navigating this new normal. buff.ly/3VSJlC0

Integrated agency CG Life acquired digital agency Toolhouse to expand its technology and omnichannel capabilities in the health care and biopharma space. buff.ly/4cTF47t

This week’s Digiday+ Research Briefing examines publishers’ reservations about Google's Privacy Sandbox, how subscriptions aren’t the revenue driver they once were for publishers and how X is once again telling advertisers it’s serious about brand safety. buff.ly/3JgfxYC