We’re counting down the days until we take the 3rd hour of TODAY on the road to Sonoma County! ✨

Join our TODAY family for a broadcast taping of the 3rd Hour of TODAY and our first-ever Start TODAY Event in breathtaking Sonoma County, California! on.today.com/3SYaGiI

Sponsored by Sonoma County Tourism.

What's happening in #SonomaCounty this fall and winter? Check out our new Inspiration Guide. sonomacounty.com/guide-order #LifeOpensUp

#SonomaCounty was named as the top fall travel destination in California. Find out why. #LifeOpensUp travelpulse.com/gallery/destin… via TravelPulse

Sonoma County Tourism applauds our state Senate and Assembly for its bold environmental actions yesterday, approving billions in climate spending and committing to new pollution control policies to protect the future of all Californians. buff.ly/3e5uGj0

Today is the day🍷 Our inaugural flight between Reno-Tahoe Int’l Airport (RNO) + Sonoma County Airport (STS) launches today and we're so excited 🙌 Start planning your next wine tasting trip in Sonoma/Napa Valley or adventure in Reno-Tahoe!

Psst...fare sale! flyaha.com/deals for info.

Yesterday we had a fabulous inaugural flight between Santa Rosa and Reno! Snoopy came to greet passengers ✈️ #sonomacounty #renotahoe #adventureawaits

Help #SonomaCounty take home the title of USA TODAY's 2022 Best Wine Region! Voting ends Monday, July 18, and the winners will be announced on Friday, July 29. 🍷🍷 Don't forget to cast your vote! #LifeOpensUp buff.ly/3Oh8Shz

Exciting news! #SonomaCounty has partnered with Marin and Mendocino counties to create a cleaner coast! buff.ly/3OuO1Hh #LifeOpensUp

#SonomaCounty has been nominated as USA TODAY's 2022 Best Wine Region! 🎉 Help us take home the title! Voting ends Monday, July 18, and the winners will be announced on Friday, July 29. 🍷🍷 buff.ly/3bb41Qu #LifeOpensUp

In case you missed it, Yelp just released its annual list of the top 100 places to stay in 2022, and Olea Hotel in Glen Ellen earned this year’s #2 spot. #SonomaCounty #LifeOpensUp buff.ly/3PDmULw

Congratulations to Wildhaven Sonoma Glamping for earning #Sonoma County 's Innovation award at the 2022 #Sonoma County Tourism Stars of the Industry event earlier this month. The full list of honorees can be viewed here: buff.ly/3LhbxFI 🏆 #LifeOpensUp

Congratulations to Kendall-Jackson on earning #Sonoma County 's Environment Stewardship/Sustainability award at the 2022 #Sonoma County Tourism Stars of the Industry event earlier this month. The full list of honorees can be viewed here: buff.ly/3LhbxFI 🏆 #LifeOpensUp

Congratulations to Chef Mei Ibach for being named #Sonoma County 's Ally of the Industry at the 2022 #Sonoma County Tourism Stars of the Industry event earlier this month. The full list of honorees can be viewed here: buff.ly/3LhbxFI 🏆 #LifeOpensUp

Cheers to Gray Rollin for earning #Sonoma County 's Heart of the House award at the 2022 #Sonoma County Tourism Stars of the Industry event earlier this month. The full list of honorees can be viewed here: buff.ly/3LhbxFI 🏆 #LifeOpensUp

Congratulations to Pure Luxury Transportation for earning #Sonoma County 's Customer Engagement award at the 2022 #Sonoma County Tourism Stars of the Industry event earlier this month. The full list of honorees can be viewed here: buff.ly/3LhbxFI 🏆 #LifeOpensUp

Congratulations to boon hotel + spa, which was named #Sonoma County 's Lodging Property of the Year at the 2022 #Sonoma County Tourism Stars of the Industry event earlier this month. The full list of honorees can be viewed here: buff.ly/3LhbxFI 🏆 #LifeOpensUp

Congrats to Lawrence Ku for earning #Sonoma County 's Front of the House award at the 2022 #Sonoma County Tourism Stars of the Industry event earlier this month. The full list of honorees can be viewed here: buff.ly/3LhbxFI 🏆 #LifeOpensUp

Hats off to 'The Count,' otherwise known as George Webber, who earned #Sonoma County 's Legacy award at the 2022 #Sonoma County Tourism Stars of the Industry event earlier this month. The full list of honorees can be viewed here: buff.ly/3LhbxFI 🏆 #LifeOpensUp

Congratulations to Ama Waya-Bivin for being named #Sonoma County 's Rising Star at the 2022 #Sonoma County Tourism Stars of the Industry event earlier this month. The full list of honorees can be viewed here: buff.ly/3LhbxFI 🏆 #LifeOpensUp