One thing that is frequently neglected, if not completely ignored, is server logs, which Kaspar Szymanski (Kaspar Szymanski) believes is unfortunate because so many things can be done with server logs recorded over an extended period of time.

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Kaspar Szymanski (Kaspar Szymanski) explains that Google has preferred popular websites in the past, so putting the user first via your USP can help you have a massive positive impact on user signals and form part of a winning strategy.

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SEO success lies on data-driven strategies; without it, it's guesswork. Kaspar Szymanski (Kaspar Szymanski) believes server logs offer key insights for large websites and reveal valuable optimization opportunities.

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Kaspar Szymanski (Kaspar Szymanski) shares that with server logs you can understand how much overlap there is between desirable landing pages that should be in the XML sitemap and the volume of pages that are being frequently crawled and re-crawled by Google.

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According to Lau Miguez (Lau), crafting a solid backlink strategy is not just about the number of backlinks you can get but about understanding your unique needs and focusing on what you need to achieve your goals.

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Lau Miguez (Lau) stresses trust in journalist outreach and content creation by prioritizing lasting relationships over quick wins.

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Lau Miguez (Lau) shares the importance of prioritising strategic placements, audience relevance, and brand credibility for lasting impact by reminding us that when it comes to link building, quality over quantity reigns supreme.

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Lau Miguez (Lau) shares how a small regional feature drove more engagement and conversions than national links and that success isn't always about the size of the publication; it's about identifying what truly moves the needle.

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You want to have the two best tools available to you, which is why Krzysztof Marzec (DevaGroup) believes we are currently in the best situation because Google Analytics 4 and Microsoft Clarity are fighting to provide us with the best tools.

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Sometimes, as SEOs, we cannot change anything on a website in the code or the CMS, but Krzysztof Marzec (DevaGroup) shares that we can use GTM to change titles, descriptions, or even text, and these changes can also get indexed.

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Krzysztof Marzec (DevaGroup) recommends that SEOs leverage pre-made scripts to seamlessly share valuable data between Google Ads and SEO teams to enhance collaboration and efficiency.

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You have to base your decisions on data, which is why Krzysztof Marzec from DevaGroup believes it is super important for SEOs to check the results and effects of their content optimization in their analytics.

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Amit Raj (Amit Raj | Quality, Niche-specific Link Building) shares the importance of proper attribution for informed decision-making and client retention and explains that SEO metrics at the page level can be unreliable, but measuring through attribution offers a more accurate picture.

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Eva Cheng (Eva Cheng | 鄭綺雯) explains that Digital PR can be a very organic way of building a link as long as the conventional link-building activity is going on steadily rather than randomly.

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