Experience makeup that stays unshaken from morning till night.
Kim Nayoung radiates with a flawless finish while using our new #HDSKIN Setting Powder that locks in your look while offering the sheerest touch of luminosity.

#FcosOnME #MAKEUPFOREVER

NEW EMPLOYEE CAMPAIGN

We proposed our worldwide teams to become our campaign’s faces and co-create the authentic expression of our sense of belonging to #MAKEUPFOREVER ’s company culture.

Whoever you are, we are your team. Welcome to the Collective.

#WELCOMETOTHECOLLECTIVE

Join us in celebrating the glow of our Global Brand Spokesperson, the talented actor and creative visionary, #ChengYi , as he takes center stage in our new #HDSKIN Hydra Glow Foundation campaign.

#FocusOnMe #MAKEUPFOREVER

Relive the magic of the unforgettable launch in Quanzhou, where we celebrated the arrival of our new #HDSKIN Hydra Glow Foundation. Over three days, friends of MAKE UP FOR EVER were immersed in events showcasing its hydrating and illuminating prowess.
 
#FocusOnMe   #MAKEUPFOREVER

Our friends of the house came together to discover the latest addition to our #HDSKIN range during the #HDSKIN Hydra Glow launch party in Sydney.

#FocusOnMe #MAKEUPFOREVER

NEW: ARTIST EYESHADOW

Co-created with our pros, we introduce our new Artist Shadow. Developed in 2 different finishes, this new range showcases 32 matte and 7 shimmer shades. We've also just launched the perfect versatile brush #248.

#ArtistryIsCalling #MAKEUPFOREVER

Throwback to our #HDSKIN Hydra Glow masterclass in Taiwan, where our guests got to discover the new product and learn all about the application process for a skin-like effect.

#FocusOnMe #MAKEUPFOREVER

Kim Nayoung shows off her luminous complexion when using the new #HDSKIN Hydra Glow Foundation that acts as a hydrating skincare mask.

#FocusOnMe #MAKEUPFOREVER

Throwback to our #HDSKIN Hydra Glow launch party in Hong Kong, where our friends of the House came together to discover and celebrate the latest addition to our #HDSKIN range.

#FocusOnMe #MAKEUPFOREVER

A NIGHT TO REMEMBER

Throwback to our #HDSKIN Hydra Glow launch party in Los Angeles, where we came together to celebrate the latest addition to our #HDSKIN range.

#FocusOnMe #MAKEUPFOREVER

NEW: HD SKIN SETTING POWDER

Introducing our iconic setting powder, back under the HD SKIN undetectable range for 24-HOUR SHINE CONTROL and 24-HOUR LOCKING POWER. No cakey effect, no photo flashback, from now till the end of the day.

#FocusOnMe #MAKEUPFOREVER

AN UNFORGETTABLE EVENING

A glimpse into the festivities surrounding the launch, as we collectively celebrated the unveiling of our new #HDSKIN Hydra Glow foundation.

Video by Life On Venus

#FocusOnMe #MAKEUPFOREVER

THROWBACK TO OUR HD SKIN HYDRA GLOW FOUNDATION LAUNCH PARTY

Reflecting on an elegant evening, where our dearest guests, influencers, and makeup artists gathered to witness the introduction of our new undetectable foundation.

Video by Life On Venus

#FocusOnMe #MAKEUPFOREVER

NEW: HD SKIN HYDRA GLOW FOUNDATION
Co-created with our pros, introducing the new #HDSKIN HYDRA GLOW, an 86% skincare-based foundation that hydrates and plumps your skin.

#FocusOnMe #MAKEUPFOREVER

#HotFromTheRunway Backstage at Miss Sohee FW24 with lead MUA Ciara O'Shea using our iconic #HDSKIN All-in-One Face Palette, everyone’s go-to #ArtistColorPencil , and multi-purpose #StarLitPowder .

Video by Natali Blanco

#PFW #MAKEUPFOREVER

#HotFromTheRunway Backstage at KENZO FW24 with lead MUA Lucy Bridge using our #HDSKIN Face Sculpting Palette, #TheProfessionAll Mascara, and #UltraHD Lip Booster to create impeccable nude looks.

Video by @coblanitan

#PFW #MAKEUPFOREVER

#HotFromTheRunway Backstage at MASU FW24 with lead MUA Kanako Yoshida using our range of #HDSKIN Products and the #AquaResist Color Pencils in Black for a dramatic focus on the eyes.

#PFW #MAKEUPFOREVER

#HotFromTheRunway Backstage at TAAKK_official FW24 with lead MUA Anna Sadamori using our #AquaResist Brow Filler, #AquaResist Brow Definer, #HDSKIN Powder Foundation, #ArtistColorPencil and brushes #216, #140 and #144.

Photos by @victoriapaternostudio

#PFW #MAKEUPFOREVER

We are pleased to announce the opening of our new store in Shibuya Scramble Square in Tokyo.

#MAKEUPFOREVER

#HotFromTheRunway Find out more about the inspiration behind Lead MUA Adrien Pinault makeup looks for AMI FW24 show in the heart of Paris.
 
Video by Natali Blanco

#MAKEUPFOREVER #PFW