Here is why some Googlers dislike SEO metrics and why some even cringe when they hear them mentioned seroundtable.com/why-google-doe…

Mordy Oberstein *Mistakes Happen* Ori Zilbershtein Healthline Nike doesn't spend $1mil+ on a 30sec Super Bowl spot hoping you'll get up in the middle of the game and go buy some shoes. There is massive value in Brand Impressions - however you go about getting them. The trick in SEO is measuring that value.

Cindy Krum 📱 This is true even for organic results. Forget 'who' is ranking - it's 'what' is ranking in terms of products, info, reviews, local, national, etc. The 'nature' of the SERPs at all points paints a much different picture than competitor or rank analysis.

At SEJ we have a *no advertising* WordPress post template that we use from time to time, w/ commenting.

Unfortunately, this was one of those times:

SEO industry shares memories and mourns the passing of Bill Slawski.

searchenginejournal.com/memoriam-bill-… via @mirandalmwrites, SearchEngineJournal®

In Google's Quality Raters Guidelines when talking about E-A-T, the word Authority only appears one time (in an example of how NOT to do it). The word they use is 'Authoritativeness' - not authority. There's a difference and, IMO, it's an important one.

This is a good philosophy to live by. Good SEO is describing reality in a way that fulfills the needs and desires of the user in a way that a computer can also make sense of it.

While not always perfect - Google WANTS to surface good content for humans created by good humans.

It seems Google made some changes to their schema best practices in the Article -> Author section. developers.google.com/search/docs/ad…

Though it's always been valid markup, I like that Google acknowledges that an 'Organization' can be credited as the author of content and not just a person.

Take a stroll down memory lane...

This is a good introspective look at Siege Media's link strategy evolution. I always love the try, test, measure, evaluate approach. It not only shows what they did - but how they approached testing so that you can do something similar with your own strategies. Thx Ross Hudgens.

In #SemanticSEO - Entities are ANY 'thing' - whether Google is aware of them or not. Our job as an optimizer is to do 1 or more of 3 things:

1) Establish the Entity
2) Influence the Entity by connecting to it
3) Expand the Entity by adding attributes and features

A New SEO Tool Launch! InLinks announces the launch of a new Keyword Research methodulogy. It meaningfully clusters topics and finally addresses 'User Intent' in a way you can use. inlinks.net/p/launches/new….

Of course, reshares and TwitterBookLikes are very much appreciated.

Pedro Dias I'm pretty sure this #Google core update is targeting only sites accessible through a web browser. Construction Sites, Tourist Sites, and Alien Abduction Sites are so far unaffected.

It's a little too soon to tell for sure, though.

Disambiguation is a key concept to understand in modern #SEO . Here's a good article on how Google might handle it from its end, but it's our job to help eliminate any shadow of a doubt as to exactly what we're talking about.

I'm becoming a big fan of ✌️Oᒪᗩᖴ KOᑭᑭ 🔥 lately.

#SEO 's - What do you find are the pain points when a client wants to expand their site into other languages?
Costs (of translation and/or implementation)?
Quality+intent of the translations?
Knowing how many languages to do?
Localisation?
Anything else?
RT's appreciated for reach

What SEO information is sorely missing or hard to come by when you're trying to learn that aspect?

It's tough to fight myths because any rebuttal may be just as wrong, but I'd like to know where the knowledge gap lies to see where I might help close it.

I never cease to be amazed at how many self proclaimed #SEO Experts really have no idea how to search for something beyond finding their client's site somewhere on page 26.

ICYMI: I’ve started to take submissions again at billslawski.com to honor Bill’s legacy - please post a story if you have not yet

Thank you Shelley Walsh for this hour with Bill Slawski ⚓ 🇺🇦.

Sadly, from now on, it's going to be even harder to tell where we're going.... but we are going. I'll see you up there at the edge.

youtube.com/watch?v=enoU0Z…

I cannot find the words. Part friend, part professional peer, and part mentor, Bill Slawski ⚓ 🇺🇦 was everything that made things right with the #SEO industry. In a few days I may have something more to say. For now... All I can thinks is: I love you and will miss you brother.

What's worse, Google offering SEO training and certification? Or Steve Harvey doing it?

shop.steveharvey.com/sales/the-pro-…