In this edition, @CandorPR chats with @BryanSpecht on joining our network, Hydrate Loyalty on how brands are using loyalty as a long-term growth strategy, and @JennyGarner812 shares how comms leaders can achieve stakeholder buy-in.

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3 York Alums squared off this weekend in San Diego! Great to see our guys continue their passion for football and meeting up like this! Keep pounding men!

In this edition, Hydrate Loyalty sits down with Let's Talk Loyalty, Head of Employee Experience Jenny Garner shares how communications leaders can achieve critical stakeholder buy-in, and Salient recently announced the creation of its advisory board.

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In this edition, Salient launches loyalty agency Hydrate Loyalty, Lyft's Head of Brand Social Media and Influencers shares how to drive results, and (ICYMI) award-winning communications agency Candor joins our network. ow.ly/Xg6A50OEbQ7
#loyalty #marketing #socialmedia

Trust is a powerful organizational currency that can’t be bought; it must be earned. Our own Jenny Garner on four ways leaders can build trust with their teams in today’s ever-changing workplace environment. ow.ly/xLkH50OxIju

We are very excited that Salient Global has launched Hydrate Loyalty, which brings world class #loyalty and #crm expertise to the market, but with a focus on zero-, first- and second-party data as an engine that fuels precision creativity, content and communications. Let's grow!

In this edition, Candor joins the Salient network, ICX Media's take on how #artificialintelligence is changing the media and #digital advertising landscape, and (ICYMI) generative AI's future impact on the #marketing industry.
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Such a powerful experience this morning at the OKC Memorial honoring the 168 lives so needlessly lost 28 years ago today. Very proud of our friends from Candor doing the important work of supporting, sharing and promoting this important cause. Never forget.

We are thrilled to embark on this journey with Bryan Specht, Tricia Ewald and the entire Salient team. Here’s to Candor 2.0!

➡️ Check out this PRWeekUS article: bit.ly/3A2VgRx

So happy to be welcoming Candor to the Salient Global family! Cheers to big things ahead!

The latest addition to the Dove Self-Esteem Project is creating awareness of social media’s impact on children. And it proves that purpose-driven marketing can be authentic and impactful. ow.ly/Agij50NJnzf

In-house delivery and app adoption are two of the biggest areas of opportunity for QSR and fast food restaurants, whose aim is to gain direct access to customers, collect first-party #data , and build #loyalty . ow.ly/U2IM50NH2oE

This edition we delve into generative AI’s impact on the marketing industry, three questions leaders can ask themselves to jump-start employee engagement, and (ICYMI) our thoughts in Forbes on how leaders can shut up and listen to drive growth. ow.ly/o4UM50NxrP6

A smart (and delicious) #data play. Brands like momofuku Goods are taking their iconic restaurant status and going direct-to-consumer to create brand experiences built on first-party data, going from plate to pantry. ow.ly/2Oel50NtBPk

Generative #AI is already here—and use cases continue to stack up. While early days, what will its impact be on the #marketing industry? Daniel Welch shares his thoughts. ow.ly/4LG950Nr6V8

We partnered with Sazerac Company to put some red in your green—er, on the green—with a The Dragon jacket to elevate your golf look at this year’s big tournament. 🔥 ⛳ow.ly/rlQQ50Nrj8q

Orgs that seek operational efficiency in CX through automation instead of empathy are doing it wrong. Tech enables great #digital experiences, but a strong understanding of your customers is what drives #loyalty , retention, and long-term satisfaction. ow.ly/hVeL50NnMyT

Can TikTok as a search engine fuel a quicker path to conversion? For some big-ticket brands, the platform’s ability to engage with authentic, short-form content is driving more sales and outperforming other channels. ow.ly/5Cyw50NlpuT

As a tool, #ChatGPT will surely impact how marketers work and create—it already has. But more powerful than any tool is the power of storytelling and the ability to create human-first experiences. ow.ly/QiMP50Njnk2