Just wrapped up an exciting episode of SEO Office Hours alongside a fantastic fellow SEO Isaline Muelhauser and the amazing hosts Michael Chidzey & J Turnbull 🇺🇦

I'm a big fan of the show, and as always, I enjoyed every bit of today's episode - this time as a guest speaker.

*SEO is more relevant than ever*

Aside from the lack of contrast in dark mode, I like how ads are injected here by Bing Copilot👇

Amazing deck as always highlighting the transition from PLPs to carousels and PDPs. It’s really impressive how much can be done these days with SD + Merchant integration.

Thanks for the mention here 🙏🙏.

.Aleyda Solis 🕊️ is talking us through the current e-commerce landscape on Google

Google is elevating PDP pages - 70% of shopping SERPs show product detail pages now

This is accelerated by SGE, which highlights individual products even when you search for broad commercial keywords

Super useful indeed.

🦙🦙🦙

In the embedding search setup, we normally combine a fast embedding model and an accurate but slow reranker model.

The newly released Jina AI -rerankers are small in size and almost as accurate as our base reranker. This means given a time constraint, it can scoring more

If you don't listen to Jono Alderson we can't be friend anymore.

Can't wait to get to NYC and to listen to Bea 🤩.

Finally AGI.

The ScaNN vector search library was open-sourced in 2020 to highlight innovations in vector search algorithms, critical for many #ML applications. Today, learn how SOAR introduces redundancy to ScaNN’s vector index to improve vector search efficiency → goo.gle/3vUKkao

Looks like SGE. Brave is upgrading AI search after the initial launch in March of 2023 -> Brave Search is adopting AI to answer your queries

'The new “Answer with AI” feature returns neatly formatted answers for questions like “People who walked on the moon,” “List of all

Keep your face latent space as safe as possibile 🤯. Microsoft VASA-1.

OpenAI's new RAG.

ML Archeology: RNNs are back.

If LLMs are susceptible to SST manipulation IMO naïve to believe won't end up with 000s of companies using the same SST much like reverse engineering topics. Don't mean authors specifically but industry in general belief is naïve. Expecting ethical...doin' that w/SEO too long

The second order effects of this are kind of gross.

The effectiveness of affiliates in driving clicks via AdSense to this new format impacts how:

1. Paid ad inventory goes up $$$
2. Organic CTR goes down on commercial keywords🤮

This sounds exciting