Without humans paying attention, AI algorithms may continually skew your marketing such that you miss entire groups of buyers or, worse, become a company that’s seen by part of the market as prejudiced or insensitive to diversity. bit.ly/42SJtRK

Marketers are ineffective when they use the classic 'customer testimonial' format and pop that onto their blog or make it into a video. As a writing teacher once told me: 'Writing without conflict is propaganda.' bit.ly/4amhD4K

While marketers need to be experts in persuading an audience of many, salespeople excel in persuading the individual buyer. They add context to the company's expertise, products, and services, often by curating the content created by marketing. bit.ly/48RNU2r

I've been waiting 29 years to tell this story about OJ and his days at USC. Now that he's dead (may he burn in hell) I have a story that I signed an NDA for that is no longer valid. I was a junior at USC working in Topping Student Center on campus in 1995. I was an administrative

Instead of stupid surveys, why not have a video link showing how to use the product I just purchased? bit.ly/3wH2TPh

The reason I think the Perplexity search engine is so interesting is that, unlike a typical chatbot answer from an LLM like ChatGPT, Perplexity answers also include links to the sources used to construct the answer. bit.ly/3upL5rk Perplexity

I just published 'In Conclusion: The Growing AI Content Pollution Problem' link.medium.com/91O7NDGxwIb

There is a difference! Marketing communicates with the many people who make up a buyer persona. Salespeople, on the other hand, communicate with one potential customer at a time, putting the buying process into context. bit.ly/48RNU2r

Your carefully curated Search Engine Marketing strategies are in danger of becoming obsolete. Perplexity is a search engine that shows what a new future might look like. Perplexity bit.ly/3upL5rk

Some companies lie to customers about online surveys, for example by saying that the survey 'will take 1 minute” but when you click through, it takes longer. bit.ly/3wH2TPh

The Perplexity hybrid search approach answers your question while also allowing you to follow up directly in the sources for additional context. Perplexity bit.ly/3upL5rk

Simple Two Page Marketing Strategy Plan davidmeermanscott.com/blog/simple-tw…

Larger organizations will need to work together to ensure that buyers experience a unified journey when they engage with marketing content as well as when they work with a salesperson. bit.ly/48RNU2r

Perplexity offer a glimpse of the future of AI-assisted research. Understanding how the LLMs work and predicting how the chatbot interfaces will display results gives marketers a strategy to execute now. bit.ly/3upL5rk Perplexity

The important difference between marketing and sales. davidmeermanscott.com/blog/the-diffe…

Instead of stupid customer surveys, why not link to the company blog that talks about common customer issues that can easily be solved? bit.ly/3wH2TPh

Fun discussion with Stephan Spencer Stephan Spencer
on his Marketing Speak podcast. We talked about integrating technology and humanity in marketing marketingspeak.com/integrating-te…

AI chatbots are radically changing the way people use information on the Web. These changes are fundamentally disrupting how brands get found and rendering many Search Engine Marketing strategies obsolete. bit.ly/3upL5rk Perplexity

Stupid surveys by companies annoy people! davidmeermanscott.com/blog/we-annoy-…

Are you a live music fan like me?
Here's the truth about concert ticket pricing. A great analysis by @livenation / @ticketmaster. I already knew these facts because I read (and listen to) Bob Bob Lefsetz livenationentertainment.com/2024/02/the-tr…