We had a blast last week at #ForrB2BSummit North America! Thank you to everyone who joined in on the fun and contributed to the many presentations and discussions - there was so much to experience and learn from!

We'll see you next year in Phoenix! forr.com/44DblvX

Following this week's #ForrB2BSummit , Forbes interviewed Amy Bills about her keynote on customer obsession. Read it here 👇 forr.com/3UT0ASU

The impact of the EU AI Act is here, and its impact will extend far beyond European borders. Learn what it covers, who it applies to, and how companies can prepare for it. forr.com/3UTWXwb

This week is #ForrB2BSummit North America 2024, and we're excited to come together and learn about this new era of business!

Join us tomorrow as we begin to uncover customer trends, strategic growth, and insights to help you align, reinvent, and win. forr.com/3Wuh6tM

'The potential of AI in wealth management is significant and can help advisers see correlations within a customer portfolio or uncover new insights that are not easily apparent.'
-Vijay Raghavan, Senior Analyst forr.com/3WuFXxL

What are the top 5️⃣ cybersecurity threats in 2024? Listen here to learn about them and how organizations can protect themselves. forr.com/3JOAude

🏆 We're now accepting nominations for our 2024 Security & Risk Enterprise Leadership Award!

If your organization has successfully implemented a security, privacy, and risk strategy that builds trust, see here for details on how to make your submission: forr.com/44s8R3h

What is the CISOs' role in high-performance IT and what can they do to boost business outcomes and enable greater trust? Sandy Carielli outlines 4️⃣ steps in this TechTarget byline. forr.com/3UqpngW

Transform your CX outcomes with genAI! Come to CX Summit North America June 17–20 for genAI adoption strategies for success. forr.com/3VPNaYE

Did you know that cloud providers are gaining the most from the AI boom? Learn more about this mutually beneficial relationship and the rise of the AI cloud. forr.com/49Q0D69

What's the impact of the new AI regulations in Europe and what do businesses need to do now to comply? Find out from this Business Reporter byline article via Principal Analyst Enza Iannopollo. forr.com/3TW2ssp

Speaking with The Independent, Lee Sustar reveals how changing economic factors post-pandemic and AI’s ongoing rise are key factors influencing Amazon’s decision to eliminate hundreds of jobs in its cloud computing division. forr.com/4cS0kul

The biggest challenge in CX today? Proving ROI. 📈

Can AI be the answer? Find out on this week’s #ForresterPodcast as Principal Analyst Pete Jacques previews his upcoming session at #ForrCX . forr.com/444aLqB

Fuel customer-obsessed growth 📈 with cross-functional alignment.

🕵️ Explore the “what, why, and how” of alignment here. forr.com/4aAPyqT

Do you know about the 'TikTok Notes' app? Mike Proulx comments on this copycat offering for BBC News (UK). forr.com/3vS0Xna

Avoid the FOMO! See why thousands of your B2B marketing, sales, and product peers are coming to #ForrB2BSummit North America, May 5-8 in Austin.

❌ Myth: Mainframes are disappearing.
✅ Fact: Mainframes are expanding in many enterprises.

Senior Analyst Brent Ellis busts more mainframe myths in this week's What It Means episode. forr.com/3xvgXM9

Did you hear? Izola, our genAI tool, is now available to all Forrester Decisions clients, providing fast, trusted answers to advance their business initiatives. See how it's enhancing the Forrester experience. forr.com/43QJIiB

Principal Analyst, Heidi Shey talked with security outlet The Last Watchdog about how cybersecurity can be a business enabler and best practices to keep in mind. Get the full Q&A here. forr.com/43GXrZ8

The silos that B2B marketers and sellers operate in are undermining the buyer experience.

Tune into this week's podcast episode with Principal Analysts Amy Hawthorne and Rick Bradberry to learn a better way forward. forr.com/3xq381H