IAS has been accredited by the Media Rating Council (MRC) for sophisticated invalid traffic (SIVT) filtration on CTV, adding to our growing list of MRC-approved products for CTV. Read more: integralads.com/news/ias-earns…

In just a few weeks, the IAS team is returning to Hamburg, Germany for OMR 2024 with the region’s leading marketers, where we’ll be hosting an IAS Café and leading a masterclass on the “Art of Attention.” Learn more here: omr.com/en/events/omr2…

Join our attention experts for a webinar where you’ll learn about how attention measurement has transformed media quality and how Quality Attention measurement is helping marketers boost ROI and conversions. Register here: integralads.com/insider/attent…

In her recent article for WARC, IAS VP Emma Jowett discusses why visibility, situation and interaction are the signals that the advertising industry must agree on to define attention: warc.com/newsandopinion…

The GARM category for Misinformation is now integrated within our Meta Brand Safety and Suitability Measurement product. Plus, we’ve expanded our coverage to five additional languages. These updates empower marketers to confidently align their global campaigns with brand

The countdown to LIONS | The Home of Creativity is on, where the IAS team will be hosting a curated lineup of events designed to bring together visionaries that share our mission to forge the future of digital media. Schedule a meeting with our team at #CannesLions here: cannes.integralads.com

IAS is expanding its unparalleled Brand Safety and Suitability Measurement reporting on @TikTok to include new Vertical Sensitivity and Category Exclusion Segments and 11 new markets globally. Learn more here: integralads.com/news/ias-enhan…

IAS Country Manager [APAC] Megan Reichelt joined esteemed speakers at GroupM's Focal 2024 for a panel on the topic “From Metrics to Meaning - Unlocking New Possibilities.' Thank you to GroupM Thailand for your continued partnership!

We are proud to sponsor #POSSIBLE2024 , hosted by MMA Global! Our IAS and Publica by IAS teams will be sharing valuable insights on the data-driven technologies shaping the future of digital media. Click the link to get in touch: integralads.com/contact-us/

IAS Senior Associate Technical Account Manager Àngela García Martos spoke to Silicon Republic about her journey as an industry professional and the steps she’s taken to grow within the adtech industry. Click the link to read her interview: siliconrepublic.com/people/integra…

IAS wins Gold at #DIGIXXAwards2024 for Programmatic and Performance Marketing for our work with @Mindshare Indonesia and Samsung Electronics Indonesia, presented by Adgully. Read more: integralads.com/insider/samsun…

IAS CMO Khurrum Malik shared insights at CES 2024 on how AI is used for brand safety during key events like the Olympics & U.S. elections. Learn how IAS combines technology, strategy, and creativity to maximize ROI and protect brands. Listen here: integr.al/3vFJazh

IAS celebrates Laura Quigley, our SVP of Sales, for winning Adgully's Women Disruptors Award 2024! Her leadership not only drives success but also fosters an inclusive culture, nurturing future leaders. Thank you, @Adgully!

IAS SVP Kumaresh Singh spoke to Built In about the steps we take to develop AI practices that are transparent, compliant and trustworthy. Read more here: integr.al/3TzVDwg

Our Made for Advertising (MFA) AI-driven Measurement and Optimization solution is now live, empowering marketers to detect and avoid both MFA and Ad Clutter sites at scale to drive maximum efficacy across the programmatic buying process. integr.al/4aFtrPP

Our first-to-market partnership with Snap Inc. will integrate IAS’s Brand Safety and Suitability Measurement Solution with Snapchat's platform, giving advertisers advanced insights into campaign performance. Click to learn more: integr.al/3TRfYP2

Our Brand Safety and Suitability Measurement product with Meta now supports 5 additional languages for key markets in APAC and EMEA so global brands in these regions can identify high-quality media on Facebook and Instagram Feed and Reels with confidence. integr.al/4avCkLM

Mobile gaming isn’t just about playing—it presents advertisers with exciting opportunities to grow and reach audiences. Learn more on the IAS Insider: integr.al/3x1LEZ5

IAS Italy was pleased to host our regional brand and agency partners in Rome to discuss critical industry topics and pivotal developments in adtech. Our team also shared insights on attention measurement, transparency, contextual targeting, and more.