Just FYI 👀

🎉 Threads 🎉

Threads is our new app, built by the Instagram team, for text updates and joining public conversations ✨

We’re hoping Threads can be great space for public conversations, and we’re very focused on the creator communities that already enjoy Instagram.

Available

📣 New Supervision Tools 📣

We want to make sure our apps are as supportive as possible for teens, which means involving parents and guardians more in their teens’ experiences, and offering teens controls to help ensure the time they’re spending on Instagram is meaningful.

📣 Broadcast Channels Launch 📣

Today we’re expanding Instagram broadcast channels globally.

We’re also starting to test these new Channels features:
- Questions
- Channels Tab in Inbox
- Moderators
- Expiring Channels
- Share to Stories

How the “Algorithm” Works 📝

- “The Algorithm” (or actually algorithms)
- Ranking Stories
- Ranking Feed
- Ranking Reels
- Ranking Explore
- “Shadowbanning”
- How to Grow Your Audience

More details here: about.instagram.com/blog/announcem…

Coming to everyone over the next few weeks: edit a sent message on WhatsApp!

💎 Hidden Gems 💎 - QR Codes

Almost everything on Instagram has a QR code associated with it. Here’s how you can customize your own code and share it off platform.

How do you use QR codes? Let me know 👇🏼

This feature allows you to bring your content to life by adding a soundtrack to your photo post on Feed. We’re testing this feature with carousel posts now - more to come soon.

Any other gems you think I should cover? Let me know 👇🏼

Multiple links in bio. That’s the tweet.

📣 Reels Updates 📣

We’re announcing some Reels improvements to make it easier to create and earn from your reels and better understand how they’re performing with:

- Reels Trends
- Enhanced Editing Tools
- Improved Insights
- Gifts Expansion

creators.instagram.com/blog/creator-b…

Meta has built over 30 tools that help parents and teens work together to help create positive online experiences. This video shows how supervision tools can help support families on Instagram:

My good friend and Meta’s Head of Product Naomi Gleit joined me during my Friday AMA a couple of weeks back. She dropped some knowledge & gave great advice, so I wanted to share it here.

Check out her “Naomi-isms” Reels series for even more 👍🏼 insights - instagram.com/naomigleit/

Our Meta Verified test is expanding to the US this week. The US test will reflect some initial learnings and feedback we saw.

Latest info here 👇🏼

about.fb.com/news/2023/02/t…

💎 Hidden Gems 💎 - Following + Feed Controls

Control tools to help manage who you follow and what you see in Feed.

Any new control tools you’d like to see? Let me know 👇🏼

Phone? Account? You get it… 😄

🔒 Profile → Settings → Security → Two-factor authentication 🔒

New quarterly report 👇

📣 Meta Verified 📣

Meta Verified is a new subscription bundle that includes account verification with impersonation protections and access to increased visibility and support.

More info here 👇🏼

📣 Broadcast Channels 📣

Broadcast channels are one-to-many public messaging channels. A new way for creators to deepen connections with their followers.

Sign up for the waitlist here 👇🏼

This is a really important article from Darren Loucaides @Wired about Telegram. If you think Telegram is secure, you should read this article and understand the truth - especially before you use it for anything private.

Some really important points: