Beautiful doesn’t equal more likes.

Check out this chart that breaks down social engagement for lo-fi content versus highly produced content.

People like lo-fi content because it is authentic.

Your goal is to be relatable…

Your goal isn’t to create a TV commercial.

Think of…

Posting is not marketing.

People fall into this trap that if they post content on the social web, they are marketing.

That’s the furthest thing from the truth.

When you look at the definition of marketing… it refers to the activities a company undertakes to promote the buying…

I gained 3 million views from just 1 TikTok video in 5 days.

The video wasn’t generic too, it was related to the marketing industry.

It was about doing keyword research on TikTok.

In which I taught people how to use a new TikTok feature in order to help them get them more…

Stop teaching in your content.

Have you noticed that people don’t take action on the stuff you are teaching?

And even worse they aren’t engaging?

The big mistake people make with educational based content is they believe it’s “important” because they are teaching.

And because…

Google may claim that links aren’t that important, but they are important if you want to do well in the AI world.

A while ago, Gary Illyes from Google said that backlinks aren’t a top 3 ranking factor.

But here is the kicker, with AI and search generative experience they are…

Don’t make money on social media from being an influencer, make money by leveraging influencers.

Yes, you can make money as an influencer, and if you enjoy it, by all means, do it.

But the real money comes from leveraging influencers.

For example, Mike Matthews runs Legion…

You can’t get traffic at 0 cost.

It doesn’t matter if you are leveraging paid or organic.

It all cost money.

With paid ads, you pay platforms per click or per impression.

When you are leveraging channels like organic SEO, you are still paying people to create content and do…

Don’t do this:

When interviewing people for a job I typically ask what the candidate is exceptionally good at.

Most of the times people will answer what they are good at, such as saying “social media marketing”.

I then ask, “how did you become great at social media…

Stop worrying about TikTok being banned… it’s not going to happen.

As a content creator, you have nothing to worry about.

Sure, the US may say it is going to be “banned,” but it won’t happen.

Imagine yourself owning a $100 billion company.

Would you rather let it go to $0…

The quickest way to get 1000 REAL followers who love to engage.

Whether it's a personal brand or a corporate brand, it’s hard to gain street cred without at least 1,000 followers.

Buying them does no good because they are junk followers who won’t engage, which will hurt your…

Stop sending emails without a link.

Even if you only want to educate and inform, you still want to add links.

It’s for one simple reason; you are training your audience to take action.

By teaching them that they need to “click” to get more value, they will be more likely to…

I bootstrapped a $100M+ agency in 6 years.

But the first 10 years of my career:

• Lost $100k *twice*
• Had 10+ startups go bankrupt
• Got backstabbed by trusted business partners

Here are my 11 brutal career lessons (I wish I knew earlier):

This is how much money marketers are losing on click fraud each year…

A whopping 84 billion dollars.

And it’s getting worse. It’s expected to rise to $172 billion a year by 2028.

But check this out…

Here are the countries that have the biggest issue with click fraud.

So,…

Text-based content isn’t the future of SEO.

Yes, some people prefer text over video.

But check out these stats…

According to Oberlo, people spend 2 hours and 25 minutes daily consuming videos.

And according to Inc, the average person spends 16 minutes a day reading.

It…

Where the Smart Money’s Going: This is What’s Really Working in 2024 (You Are Not Going to Like the Data) twitter.com/i/broadcasts/1…

You’re wasting your time on paid ads.

I get it, Google generates 237 billion a year, and Meta generates 131 billion a year.

So, it must work if they generate that much revenue, right?

Well, check what 13,350 marketers say about paid ads.

Only 21.8% of marketers were able to…

Stop publishing social content that doesn’t have an ask.

And no, that doesn’t mean you have to sell people your products or services.

Here are some examples of asks to use:

· Drop a comment below on your thoughts?

· If you found value in the content, please like and follow.…