How to Create a Powerful #Marketing Funnel: - Top of the #Funnel (ToFu) or the Awareness Stage/Problem Recognition - Middle of the Funnel (MoFu) or the Interest Stage - Desire Stage–(MoFu) - Purchase Decision Stage–Bottom of the Funnel (BoFu) - ...
Marketers often talk about sales funnels: TOFU, MOFU, and BOFU content.
When we visualise it, it looks simple: You 'push' potential customers from point A (they don't have a clue about your solution) to point D (they are happy buyers).