Eric Carlson(@theericcarlson) 's Twitter Profileg
Eric Carlson

@theericcarlson

Agency behind INC #1 fastest-growing consumer product (2020) & INC #1 fastest-growing healthcare company (2022). Co-founder of Sweat Pants Agency.

ID:1345794786746372102

linkhttp://www.sweatpantsagency.com calendar_today03-01-2021 18:11:02

6,2K تغريدات

3,8K متابعون

575 التالية

Eric Carlson(@theericcarlson) 's Twitter Profile Photo

One of our clients just asked to give a bonus directly to one of our media buyers.

My heart is very happy ❤️

It feels good to know that I work with an amazing team.

And that we work with amazing clients like this.

account_circle
Codie Sanchez(@Codie_Sanchez) 's Twitter Profile Photo

I had an hour-long conversation with a Harvard professor who wrote a book with Oprah, ran a think tank, and is an expert on the science of happiness.

He's been one of my heroes for years.

10 lessons from him on why we're unhappy:

I had an hour-long conversation with a Harvard professor who wrote a book with Oprah, ran a think tank, and is an expert on the science of happiness. He's been one of my heroes for years. 10 lessons from him on why we're unhappy:
account_circle
Eric Carlson(@theericcarlson) 's Twitter Profile Photo

Back in the day, I would see Meta max out its US reach around 80m (never the 220m they claim).

But now, on accounts that even spend millions a month, it seems like they are maxing out US reach around 30m on 21+.

Anyone else seeing this?

account_circle
Eric Carlson(@theericcarlson) 's Twitter Profile Photo

The market goes through cycles.

It starts distributed.

It then consolidates.

And then it is distributed again.

Over and over.

Right now, we are seeing ecommerce becoming more and more distributed.

account_circle
Eric Carlson(@theericcarlson) 's Twitter Profile Photo

A little known secret about making retail donations work for a non-profit is making the intangible, tangible.

Assuming that the mass market will just donate without anything in exchange is a quick way to get very few donations.

So, how do you do this?

You do this by offering

account_circle
Eric Carlson(@theericcarlson) 's Twitter Profile Photo

I’d take business advice from the guy in the photo.

He did graduate from one of Canada’s top business schools 🤣

account_circle
Eric Carlson(@theericcarlson) 's Twitter Profile Photo

In the last month, we have had 3 clients come back.

3 more that we are in talks with.

Some sold businesses and want help with new ones.

Some went in house or went with another agency, and needed us to get things back on track.

In those cases, the comparative results were

account_circle
Eric Carlson(@theericcarlson) 's Twitter Profile Photo

Can't wait for the phone calls from Facebook reps telling everyone that the solution to all of their problems is to turn on all of the auto apply rules.

Absolutely breathtaking.

Can't wait for the phone calls from Facebook reps telling everyone that the solution to all of their problems is to turn on all of the auto apply rules. Absolutely breathtaking.
account_circle
Anze Markovic | Performance Creative(@anzedetn) 's Twitter Profile Photo

Hook structures are like bait🎯

You need to have the right one to catch the right audience.

Here are 8⃣ most common hooks we use👇

(Bookmark to come back to this for your brand)

1⃣Problem-Focused Hooks:

Address either a physical or emotional problem.

These hooks invite

Hook structures are like bait🎯 You need to have the right one to catch the right audience. Here are 8⃣ most common hooks we use👇 (Bookmark to come back to this for your brand) 1⃣Problem-Focused Hooks: Address either a physical or emotional problem. These hooks invite
account_circle