Adwanted Events (Formerly Mediatel Events) Such a great day! Thank you😍

Effectiveness a ‘work-in-progress’, the benefits of speaking the ‘language of a CFO’ & unifying media and creative communication strategies – Jack Shearring shares insights from last week's Adwanted Events (Formerly Mediatel Events) Future of Brands 👉 eu1.hubs.ly/H08Lt6h0

✨THANKS FOR ATTENDING THE FUTURE OF BRANDS AND THE FUTURE OF AUDIO AND ENTERTAINMENT 2024✨

You can now access the photos of the event here: hubs.li/Q02tBgxV0

Stay tuned, as recordings of the sessions will be ready soon.

See you all next year! 💫

#FOB #FoBrands #FOAE

Today we discussed with Tess Montgomery how content creators can be key players for brands and their advertising strategies.

At #FOAE

BOXXER Founder & CEO Ben Shalom offered a fascinating insight into one of the world’s most brutal sports, discussing how important entertainment is now to boxing.

At #FOAE

Game-on!

Why culture brands can't afford not to immerse themselves in the world of gaming?

Today at #FOAE with Havas' Hamid Habib

Today at #FOAE Karen Stacey discussed how cinema is winning the attention battle, and digs into some of the impressive stats that most buyers and planners should be aware of.

With an increasing trend of communities being built across like-minded podcast series that advertisers can tap into, how we can reach these communities? Why can tapping into their passion points be such a powerful marketing tool?

Today on stage Spotify's Ed Couchman at #FOAE

How the European audio market stacks up against the rest?

AdsWizz recently launched a report that showcased how digital media stacked up against the rest of the media mix.

AdsWizz's Rowan Hamill discussed it today at #FOAE

How is Channel 4, UK’s biggest free streaming service, leveraging Spotify’s personalised and immersive environment to drive measurable business results?

Channel 4’s Head of Marketing, Iain Walters discussed it today on stage at #FOAE

Fandom's Shaun Jordan unpicked the battle between TV and Streaming channels as they fight for the attention of viewers, who appear to be spending more time on gaming devices.

At #FOAE

We explored with Global's Ailsa Mackenzie ground-breaking research that explores divided attention, challenging the assumption that attention is either high or low and revealing the power of subconscious processing.

At #FOAE

Why it all starts on TikTok?

Today we've explored short form entertainment and why brands & marketers should be leaning into the entertainment ecosystem that is TikTok today.

With TikTok's Akshara Sharma at #FOAE

YouTube sits at the heart of the modern day entertainment ecosystem and enables close collaboration between a wide variety of creators, content producers and studios.

Google's Tristan Bentall discussed it today on stage at #FOAE

Does media should always come first in creative decision making? Is the 'big idea' - pure artistic expression and storytelling - over for brands?.

#FOB #FoBrands

What are the shiny new things changing the world of brands, media and advertising?

How is the future of our industry looking like?

We discussed it today with Ozone's Dora Michail - Clendinnen.

#FOB #FoBrands

The AV landscape is changing. However, AV is very much alive and remains the best way to sell.

RVU's Gareth George at #FOB #FoBrands

The AV landscape is changing. It's no secret that linear viewership has been declining.

How can you then as a brand still be relevant?

Lloyds Banking Group's Victoria Handley at #FOB #FoBrands

Today at The Future of Brands emerged how there's an increasing case for the media and the message needing to align better to cut through.

However, according to HP'S Sebastien Bourne, before doing that, we have to talk about comms planning.

At #FOB #FoBrands

There's an increasing case for the media and the message needing to align better to cut through and for creative and media agencies to be working closer together.

Uncharted's Laura Jordan Bambach at #FOB #FoBrands