Today on the show we have Meg Gowell, Director of Growth Marketing at Appcues

Listen to Meg's secrets to acquiring your ideal customers: churn.fm/episode/unlock…

Looking for an unintrusive way to deliver announcements to users–at scale?

Cue Banners! Use this highly-recognizable UI pattern to:

⏰ Convey time-sensitive information
📣 Share critical updates
✅ Prompt users to act

Learn more here: appcu.es/43CPDWV

Our very own VP of CX, Jessica Haas, has been featured on VentureFizz as one of the most impressive women leaders in the tech industry! 💪👩‍💼

Learn more about her inspiring career journey, tips for aspiring leaders, and ways to manage stress: venturefizz.com/insights/leadh…

We are so lucky to have Josh Burke at the helm of hiring for us! 💜

📆 Counting down the days until PLGTM—a first-of-its-kind conference for go-to-market teams.

Join us June 27th for a groundbreaking conference w/ PLG leaders like Pierre Cacheux, Clearbit, Inflection.io, & Calixa

Don't miss out on this incredible event!

plgtm.com

Buckle up tight 🫡

Announcing the first set of speakers for PLGTM New York.

Hear directly from the revenue leaders building and scaling some of the fastest-growing SaaS companies in the world.

Read more here: bit.ly/45Wj6xo

Appcues Mobile now supports Tooltips–the perfect UI pattern to guide users on small screens! 🎉

With Mobile Tooltips, you can provide personalized in-app guidance by:

✅ Adding instructions
✅ Creating walkthroughs
✅ Educating users on key features

🔗appcues.com/mobile

Just like you can’t play a game if everyone is using a different scoring system, you can’t become product-led without agreed-upon measures of success.

The right metrics measure the otherwise chaotic actions happening w/in your product.

Learn them here:
productled.org/foundations/pr…

🌟 Another Friday, another #PersonalizedOnboarding think piece from Eric Keating

✌ Say farewell to cookie-cutter experiences & embrace a taylor-ed journey!

🎶 Let your favorite Taylor Swift album guide you toward an unforgettable user experience!

linkedin.com/pulse/swiftboa…

First there were Flows—now there are Journeys!🎉

With Journeys, you can:
👀 Visualize & improve the user experience
👉 Showcase in-app experiences to stakeholders
⏩ Improve efficiency by building in one place
👥 Collaborate w/ teammates

🔗 Check it out! appcu.es/3C4o2Cs

.Foresyte App's CEO breaks down how to increase your onboarding success rate by 15%📈—including how to:

✅Track engagement to create feedback loops
✅Increase engagement across the customer lifecycle
✅Gate premium features to support a freemium model

appcues.com/blog/foresyte-…

You ready for this?

A month from now, on the 27th of June, we're hosting a first-of-its-kind conference for Go-To-Market teams.

Along with friends over at Appcues  Clearbit Inflection.io & Calixa

Find more deets: plgtm.com

We asked 350 SaaS professionals about their pursuit of a more product-led experience. We wanted to know:

💡 How their organizations are adapting?
✅ What’s working?
❌ What to watch out for?

We filled our Product-Led Experience Report w/ what we learned: appcues.com/2023-product-l…

🍿Get your questions (& popcorn) ready! Don't miss this Sharebird AMA about 'Influencing the Product Roadmap' w/ our VP of Marketing Eric Keating on Wed. 5/31 @ 1 pm ET

🔗Sign up here: sharebird.com/h/product-mark…

P.S. Can't make it? Sign up & get the answers emailed to you!

When was the last time you sized up your PLG game?

We know, it's not that simple! Our PLG Maturity Assessment is here to help:

🔎 Identify product-led journey gaps
💪Discover PLG strategy strengths/weaknesses

Take 3-minutes & get your PLG maturity score appcues.com/plg-maturity-a…

88% believe product-led experiences are crucial to competing & differentiating in the market. 🤯

If you’re not working on yours, you better start now!

That’s why we polled 350 SaaS professionals—so you could learn *exactly* what to do about it.

🔗 appcu.es/3Oyz8r1

We're so excited to see this!😍

ICYMI, we also shipped our own Rudderstack integration recently that lets you push key events from Appcues (like completed flows & checklists, NPS scores, & more) directly to Rudderstack. 🥳

You can read all about it here: docs.appcues.com/en_US/integrat…

Psssst, have you heard of PLGTM.com?

It's the first-of-it's-kind conference for product-led growth GTM—and we couldn't be more excited to sponsor the event w/ our friends at Toplyne, Clearbit , and Calixa!

You don't want to miss this on June 27 in NYC.

Studies show that a 5% increase in customer retention rate can increase profitability 25%. 😳

You can increase the odds of retaining customers by dishin' up a frictionless journey from sign-up to activation.

Start with these 8 user onboarding strategies: appcu.es/3M0bmkt

Great product-led experiences emerge from fully cross-functional teams. As Klipfolio's co-founder puts it:

'Product-led growth means having every team focused on the product. That’s how you create a culture that is built around enduring customer value.'

appcues.com/blog/product-l…