Looking forward to this event tonight! Current and former students of mine, you are cordially invited! Vistar Media APEX PR

What a treat to have Anders Gustafsson with us today for a thought-provoking talk at Schulich School of Business on the complex, non-linear relationships between ESG scores and firm performance, and this past weekend, up north at the lake for some Victoria Day weekend fun!

So thankful for the wonderful support of Markus Giesler and Ottoman Vampire 🍉. By studying the cancer care market in the U.S., we show how consumers create value hierarchy which leads to inequality, and impacts how resources are distributed and the power and agency of consumers

Scientific communities have their own ways of creating and sharing knowledge called “epistemic cultures.” What characterizes EC at Journal of Consumer Research? How can we become more epistemically fluent? To find out, read my 50th Anniversary Special Issue closing piece: academic.oup.com/jcr/article/51…

The Journal of Consumer Research 50th Anniversary Special Issue brings together so many incredible articles. One that I highly recommend is Lez Trujillo-Torres Lez Trujillo, PhD and colleagues' important discussion of Value Hierarchy and Inequality. The paper is accessible for free: academic.oup.com/jcr/article/51…

Happy Birthday, Journal of Consumer Research! Congrats to all who contributed to our 50th Anniversary Special Issue! academic.oup.com/jcr/issue/51/1

I think we got ourselves a cover 😍
dr annmarie ryan Katy Mason Neil Pollock Philip Roscoe Trompette Pascale #SSchwarzkopf

#MarketStudies #TheUltimateHandbook

Central Park in April

Grateful for the opportunity to join Bernd Schmitt and Markus Giesler at the Columbia University Business School’s Executive Education Summit around Designing Customer Experience.

At the event, Brad Briscoe and I shared some of the ways Reputation is helping brands all over the world

Day 3 of 'Designing Customer Experiences: From Strategy to Execution' at Columbia Business School Executive Education has just begun and we're already deep down the rabbit hole of VR and robotics CX with Momentum Worldwide

MSI is thrilled to unveil our 2024 Research Priorities, setting the stage for groundbreaking insights and innovation in the world of #marketing ! 🌟 Find out more: bit.ly/3vKIx7S

Full house this morning as we begin our executive education program 'Designing Customer Experiences' at Columbia Business School Executive Education with an awesome cohort of students. Excited to learn together! Join us in October: execed.business.columbia.edu/programs/desig…

I'm doing a session with the wonderful CCT PhD Network on the 10th of May to discuss the journey of my recent publication in the Journal of Consumer Research from a PhD dissertation to a final published article in JCR. [1/2]

Registration link: lnkd.in/e86kvay7

LISTEN: CBC News this afternoon for my thoughts on relationship between #Dollarama ’s impressive results and rising poverty in 🇨🇦

Great time speaking about #CX design, technology, and the C-suite on The Pivot with Kenneth Evans (he/him). APEX PR Schulich School of Business York University Follow the podcast here open.spotify.com/show/0XWhUqTDD…

Interested in joining a fantastic group of marketing scholars? Look no further!

TERRIFIC to conclude our journey into crafting strategy oriented consumer research contributions with Robert V. Kozinets and an in-depth discussion on theorizing for Journal of Consumer Research vs. Journal of Marketing vs. MSI audiences. Learn more about his recent work here: uk.sagepub.com/en-gb/eur/infl…

In some markets, products become riskier over time. Why do risk-averse consumers adopt these products and why do firms develop them? In our new Journal of Consumer Research paper with Michelle Barnhart we explain risk buildups through the production of collective ignorance. doi.org/10.1093/jcr/uc……A🧵

In some markets, products become riskier over time. Why do risk-averse consumers adopt these products and why do firms develop them? In our new Journal of Consumer Research paper with Michelle Barnhart we explain risk buildups through the production of collective ignorance. doi.org/10.1093/jcr/uc… A🧵

Thrilled that renowned consumer research expert Dr. Lez Trujillo Torres Lez Trujillo, PhD gave us a preview of her awesome value hierarchies theorization, forthcoming in the Journal of Consumer Research 50th Anniversary Special Issue. Learn more about Dr. Trujillo Torres's work here: business.uic.edu/profiles/truji…