“Higher education’s evolving admissions policies are not well understood by parents…

Colleges try to explain their processes, but the message is not getting through or is obscured by complexity.

What can colleges do to rectify this fractured perception of college admissions?”

ACT and Encoura are unifying and will operate as a public benefit corporation under the ACT name and brand. Together, we’ll more precisely connect students and job seekers to higher education institutions and employers. leadershipblog.act.org/2024/04/act-pa… #HigherEd

'To yield out-of-state students, you must go beyond the central message of core academic strength that brought you to this point...If you don’t build depth and differentiation, you won’t win the head-to-head comparison with that institution that looks a lot like yours.'

It’s not too late for students to apply to colleges that are right for them. Here are five steps they can take to help them find a school that matches their goals. equityinlearning.act.org/wp-content/upl… Encoura

🎉 The better news: Opportunity Model empowers your college to connect with students who have a higher probability of traveling to college.

- Likely to attend college OOS.
- Likely to attend college 200+ miles away.
- Considering schools like yours.

encoura.org/opportunity/

✔ The good news: while 26% of out-of-state students say political environment is important to them, political climate is not a top consideration of students who are interested in out-of-state schools.

According to Eduventures' 2024 Prospective Student Research™, 48% of high school students are interested in attending an out-of-state institution.  Today's #EVWakeUpCall reveals how states' political climates affect students' desire to enroll in college out of state.

After four decades & a pandemic, online higher ed is now mainstream at the program & course levels for many students. Where does it go from here?

Online Higher Education Market Update: Consolidation, Demographics, & Outcomes
2/29 @ 2 p.m. ET

Register: encoura.org/project/online…

Illumination, exposure, debate, and strategic clarity are vital for colleges and universities.

Check out today's #EVWakeUpCall as we reimagine #highered together, finding new ways to grow as institutions and as leaders.

encoura.org/eduventures-su…

#EVSummit24

Are you registered for next week’s webinar? 💻

Developing a Successful Parent/Guardian Engagement Strategy

Thursday, February 15
2 p.m. ET/1 p.m. CT

Register today: encoura.org/project/family…

#enrollmentmarketing #enrollmentmanagement #digitalmarketing

For years, one constant in higher education was the steady rise in bachelor’s degree conferrals. This trend has seemingly ended abruptly.

What’s behind the drop and what does it mean for enrollment?

encoura.org/navigating-the…

#HigherEd #enrollmentmanagement #enrollmentmarketing

Happy National School Counseling Week!🎉

We love supporting counselors and students in this valuable work with our Encourage for Educators program (lnkd.in/gThrdCKM).

Thank you to all counselors for everything you do to empower students!

#NSCW24

We love celebrating the successes of our partners! 🎉

“In the first year, we had a 27% increase in applicants and a 22% increase in new freshmen.”

Hear directly from Winthrop University about how they achieved their enrollment goals and boosted retention:
encoura.org/resources/succ…

Do you know what your adult prospective students think about AI and how that influences their conversations with your college or university? 👀
#HigherEducation #enrollmentmanagement #enrollmentmarketing

Providing clear answers to high school seniors could cause some of those who would otherwise opt out to consider an immediate college pathway. #EVWakeUpCall

Read more:
encoura.org/college-not-in…

'Whether partnering with an #OPM or not, this suggests that institutions now more than ever need to be strategic about launching new online programs & growing existing ones.'

We love seeing our Eduventures team supporting colleges with program innovation!
encoura.org/psa

Every year, our Eduventures Chief Research Officer Richard Garrett makes predictions for #highereducation . Check out his 3 predictions for 2024 by swiping below!

Read his full thoughts behind these predictions in his recent post here:
encoura.org/my-higher-ed-p…