Has fashion gone full hype? On Tuesday, Louis Vuitton named Pharrell Williams as men’s creative director, sparking mixed responses across the industry. Thanks to Odunayo Ojo Joseph Keefer osa and Hetty Mahlich for your thoughts.
voguebusiness.com/fashion/pharre…

Thanks to Vogue Business and Ezreen for including me in their piece about Pharrell’s appointment to LV Mens. voguebusiness.com/fashion/pharre…

Breaking my Twitter hiatus to share my latest feature👇🏾
From Afrobeats to Amapiano musicians from the continent are gaining popularity in new territories and are choosing to represent fashion brands from Africa and the diaspora on the international stage.
voguebusiness.com/fashion/from-a…

“Music has always been an important pillar in our 14-year journey,” - Jefferson Osei Daily Paper Vogue Business Ezreen 🌍

voguebusiness.com/fashion/from-a…

How African fashion is perceived in the West is due a rethink. 170 years after it was established, the V&A is showcasing its first ever exhibition dedicated to the continent’s fashion. It’s a good first step but critics say more work is needed: voguebusiness.com/fashion/shapin…

Rising Covid-19 cases in China are bad news for a market that remains the growth engine of the global luxury industry. Among multiple impacts, lockdowns in major cities force Chinese luxury consumers out of stores. voguebusiness.com/consumers/big-…

Got to write about how WhatsApp has helped democratise commerce, particularly for fashion brands in South America and Africa. A piece inspired largely by my recent trip to Ghana. voguebusiness.com/technology/con…

.LVMH wants to hire 25,000 people under the age of 30 by the end of 2022, spanning all facets of the multi-brand conglomerate, the company announced last month. The need for top-notch young employees who understand Gen Z customers has never been greater.
voguebusiness.com/consumers/in-s…

A large proportion of sickle cell patients live in the most deprived quintile of areas in England.

Ezreen

blkbld.uk/32EguEo

Yesterday, Etsy announced it’s acquiring Depop for $1.6 billion. I spoke to analysts about what this deal means for Gen Z buyers and sellers, and what we can expect for the future of resale. More here:
voguebusiness.com/companies/with…

Sustainability cannot be the preserve of a handful of fashion and beauty brands

Today I called on brands to build #ClimateAction into the heart of their business models and sign up to the #RacetoZero ahead of #COP26

@VogueBusiness | Shopify

gov.uk/government/spe…'

For Vogue Business, I looked into the current offering of modest fashion and found that luxury brands are failing to reach Muslim consumers. Many are calling for nuanced collections, diverse teams and inclusive campaigns.
voguebusiness.com/fashion/muslim…

Agency workers used by Amazon have been left with zero-hour contracts and no guarantee of pay for 20 hours’ work p/week – in breach of the company’s stated policies.

Worked on this investigation with The Bureau Local:

thebureauinvestigates.com/stories/2021-0…

Some personal news✨Super excited to say that I’ll be joining the team Vogue Business as an Editorial Associate from Monday !

today's podcast is an important one - Nazia Parveen and Dr Annabel looking at why there may be vaccine hesitancy among ethnic minorities and the historic legacy of medical racism. Made by Courtney Yusuf Rachel Humphreys Axel Kacoutié Phil Maynard and @me
theguardian.com/news/audio/202…

Waste, negligence and cronyism: Britain awarded billions in contracts to politically connected companies as it scrambled for crucial virus equipment. nyti.ms/37tNYZD

#EndSARS

Last night the Nigerian army fired live bullets into a crowd of peaceful protestors at Lekki toll gate. There are reports of soldiers stealing dead bodies (so we’ll never know how many died) & ambulances were stopped from attending to the hurt & dying

What can you do?

I spent some time looking at data on hospital admissions for eating disorders and found that admissions are rising at a faster rate among people of colour. Report here:

theguardian.com/society/2020/o…

We found since 2018 over 23,000 victims of domestic abuse have filed as homeless to their councils. Only 34% of those victims were housed and the majority of them were put up in B&Bs, hotels and mixed gender hostels - sometimes living in threatening homes and without support

New: Cummings recruit sacked after suggesting police use 'live rounds' on BLM protesters

Investigation by me, David Conn, Simon Goodley and @itsibitzi

theguardian.com/politics/2020/…