❗ A new Journal of Marketing study shows how social media users react more positively to #influencers who use exclamation points, emojis, and words like 'amazing' if the influencer has fewer followers.

Luca Cascio Rizzo Francisco Villarroel Matteo De Angelis Fast Company
fastcompany.com/91110684/there…

University of Bologna dlvr.it/T6f5cV

University of Bologna dlvr.it/T6Y2Cl

This episode is INCREDIBLE!!! Join host Bitty Balducci (WSU Carson College of Business) as she interviews Luca Cascio Rizzo (@UniLUISS) and Alicia Underwood (TwentyThree, LLC) about how #influencers ' use of high-arousal language can help—or hurt—customer engagement 🎧
podcasters.spotify.com/pod/show/jm-bu…

AMAZING, INCREDIBLE, SUPERB!!! This Journal of Marketing study shows that influencers’ use of high-arousal language can affect consumer trust and, in turn, how consumers engage with content 🎧

Luca Cascio Rizzo Francisco Villarroel Matteo De Angelis #influencermarketing
bit.ly/43Y6KE0

I am inviting you to the new page for the 'KNIME #Learning Center'. #data analysts , #data engineers , #data scientists , & #teachers should find their #free self-paced #learningjourney for #data science with #knime . #data engineering #data #lowcode #opensource
knime.com/learning

AMAZING!!! A new Journal of Marketing study shows that influencers’ use of high-arousal language can affect consumer trust and, in turn, how consumers engage with content: bit.ly/48VWuO8

By Luca Cascio Rizzo, Francisco Villarroel, Rumen Pozharliev, Matteo De Angelis, and Michele Costabile

Recomendado! Cómo ciertas palabras tienen efectos en el marketing y en la psicología de los consumidores? Muy bueno

Wow 👏🏻 preferred upgrades: Python automated scripting, Data monitoring throughout the workflow 🔝

Missing out on our six #ACR2023 methods workshop and tutorials? Get all of slides and resources at osf.io/vgq2h Association for Consumer Research (ACR) Uma Karmarkar

We are entering season 3 of 'My Data Guest' podcast. Highlights in knime.com/blog/highlight… and full recordings of previous episodes in youtube.com/playlist?list=…
#cheminformatics #food #analytics #marketinganalytics #geospatial #women #datascience #KNIME #palliativecare #accounting

Trending in #Business :
ooir.org/index.php?fiel…

1) Marketing Ideation Crowdsourcing Contests & Shareholder Value (Journal of Marketing)

2) The rise of the European investor state in the venture capital market (@CompChange)

3) How High Arousal Language Shapes Micro vs Macro…

🚨New Research on #Influencers 🚨 We studied why high language arousal language (e.g., AMAZING HOTEL!!) works for a Micro, but not for a Macro influencers. Also gave strategies for how macro influencers can overcome this limitation #Analytics #NLP #CB doi.org/10.1177/002224…

Check out the #KNIME #VerifiedComponents in the #Visualizations and #TextProcessing category developed in collaboration with Francisco Villarroel, Angus Veitch and Paolo Tamagnini. eu1.hubs.ly/H04Q4vM0

#datascience #opensource #lowcode #nocode

Late to the game but the USC marketing group is looking to hire three CB faculty ranging from a rookie to a full professor. AMA/ELMAR ads should be out today. Spread the word!

Web scraping is an effective technique to automatically extract data from websites and save you time and resources that can be better spent on other useful tasks. Learn more about #webscraping with #KNIME in this beginner’s guide. eu1.hubs.ly/H04yzgV0

#KNIME Tips #datascience

Check out the latest #KNIME #VerifiedComponents in the #Visualizations and #TextProcessing category developed in collaboration with Francisco Villarroel, Angus Veitch and Paolo Tamagnini. eu1.hubs.ly/H04tBRT0

#datascience #opensource #lowcode #nocode

University of Chile dlvr.it/SrFFyV

📢Ya está abierto el plazo para solicitar las Ayudas para Investigadores Latinoamericanos en el XXXIV Congreso Internacional de Marketing AEMARK 2023

📆Fecha límite: 7 julio

🔗Más información: bit.ly/3o9DtGf

@ESICEducation #AEMARK23

Fin del curso! Muchas gracias AEMARK fue un placer y estamos en contacto!