Took a few goes to nail exactly what I wanted to say on this one. But I think this is it.

Thank you Wiesia Kuczaj and Dr Fiona Spotswood for offering their insight.

From the visual culture of sport to the power of marketing and media, gender inequality in sports and opportunities for future change were explored at the insightful 'Game On' event led by Dr Dr Fiona Spotswood and Professor Martin Hurcombe.

Find out more 👇
bit.ly/4ax37ax

A great opportunity for those who want to contribute to spreading social marketing in a Diversity, Equity, and Inclusion ( #DEI ) way.

Read this tweet and get in touch with one of our Board ESMA Members, Diogo Veríssimo diogoverissimo.bsky.social

With ⁦Sue Anstiss MBE⁩ tickets courtesy of ⁦Dr Fiona Spotswood⁩ 13 March uni of Bristol, do join us…

We are Qualitative Market Research are inviting expressions of interest for new special issues (bit.ly/3OoHRLb). And we are happy to receive EOIs to join our editorial board (bit.ly/3vV5WD8). If you're interested, let us know!

Are you interested in taking part in 'Learning from the Lionesses: Transformative media and marketing for inclusive sport' a symposium for UK researchers. linkedin.com/pulse/learning…… via
LinkedIn

Don't miss Dr Fiona Spotswood being interviewed in BBC Radio Bristol today at 12pm.

She will be discussing her research focusing on gender inequality in action sports, and her #100WomenInCycling nomination 👉 brnw.ch/21wFjdt

Project FIAS is gathering information for a new Community Building TOOLKIT to help women+ mtb groups get them set up, grow and thrive. If your project, activity or group should be, please let us know: forms.office.com/e/iVcMg3b1g2.

Are you interested in taking part in 'Learning from the Lionesses: Transformative media and marketing for inclusive sport' a symposium for UK researchers. linkedin.com/pulse/learning… via LinkedIn

The #100WomenInCycling 2023 have been revealed! Cycling UK's list aims to recognise 'women who are inspiring and enabling more people to cycle'. It's an honour to have been included on this year's list for my research at University of Bristol Business School. Nominees: cyclinguk.org/100women/2023

Tickets for our 2023 end-of-year dinner and awards event are now available, and we've even managed to reduce the price since last year thanks to some changes to the format! Join us and our distinguished guest speaker Dr Fiona Spotswood on 18 November. beaconrcc.org.uk/2023-annual-di…

My new paper published in Marketing Theory available for download:

Spotswood, F., Steele, J., Androulakis-Korakakis, P., & Lucas, A. (2023). The dynamics of teleoaffective configuration in practice adaptation. Marketing Theory, 0(0).lnkd.in/ei4A888T

University of Bristol Business School

The dynamics of teleoaffective configuration in practice adaptation

Led by Dr Fiona Spotswood with Pak Androulakis-Korakakis, PhD and Alex Lucas

Open Access - journals.sagepub.com/doi/10.1177/14…

I'm so excited about speaking about my research into motherhood and sport on the panel at this event, with the amazing Tracy Moseley, Mel Bound and Rebecca Derrick, chaired by Laura Bailey.

Postcards from another great graduation ceremony University of Bristol University of Bristol_BSch with Dr Fiona Spotswood #BristolGrad

Not just for the boys: women take on world’s toughest mountain bike track theguardian.com/sport/2023/jul…

Qualitative Market Research is recruiting an Early Career reviewer board to support the next generation of reviewers and authors in marketing and consumption research. Could this be you? Please share with your networks...

emeraldgrouppublishing.com/journal/qmr/ca…

#exercise #mothers #bodies #bodymanagement #practicetheory

We highlight that mothers routinely enact “pre-performative practices' of body evaluation and body projection which construct the mothering body as failing and shameful, fuel and are fuelled by “teleoaffective misalignment' and precede unsuccessful exercise practice performance

In this paper, we examine body management consumption practices which when not performed successfully are collectively understood to represent failure. We demonstrate how bodies are prominent in the tacit understandings held about how exercise practices should be carried out.