Agree. Podcasts are nearly impossible to grow unless you have existing audience.

There's no audience discovery.

Then monetization is even harder:

- Ad rates are relatively low ($10-$50 CPM)

- Hard to drive a conversion from a podcast (CTR is much lower than email)

This is the most untapped opportunity for newsletters in 2024.

Every newsletter should be using it, but very few are.

Even fewer are using it to their full potential.

I'll teach you how.

Every newsletter needs to send subscribers these 4 things 🧵

I'm moderating a panel at The Newsletter Conference on growth that has some wild star talent.

- Matt McGarry, GrowLetter
- Chenell Basilio, Growth In Reverse
- Aine Stapleton, Intrigue
- 1440's Erika Burghardt
- Bloomberg's Lucy Keller

If you've got questions, drop 'em here!

Good to see beehiiv improving paid subscriptions.

Subscriptions, memberships, digital products, and courses are how this platform and the companies using it will succeed.

Ads are nice, but they'll be a secondary revenue stream for most.

If you get someone to read your newsletter and listen to your podcast every week...

You'll have a deeper relationship with them than 90% of the other people in their lives do.

Newsletters + podcasts are relationships at scale.