chitra iyer
@LetsTalkMarTech
Freelance Content Creator, Martech Investigator, Observer of life, Book lover
ID:723533152715571201
22-04-2016 15:25:21
200 Tweets
792 Followers
875 Following
The 6 Must-Have, Must-Change Martech Categories remind us that everything, no matter how good its been, must evolve smg.io/3pF7vi3 via CMSWire.com
Chitra Iyer (chitra iyer ) shares her experience of visiting Eureka Bookstore in Delhi with her kids as she adds her voice to #StepUp4BookStores .
Read the whole story at #HWRBlogs .
#RecommendedReads #IndependentBookStores #VisitaBookStore
himalayanwritingretreat.com/book-store-in-…
What does a cookieless future mean for B2B brands? by chitra iyer
🕹️ More choice and control for audiences
💰 Genuine monetization opportunities for publishers
🤝 Ability to create sustainable trust and better experiences for B2B brands
Learn more: bit.ly/3vHgaVd
#dataprivacy 's journey from cost-centre to growth-driver presents 4 CMO conundrums which I explore with the experts on this CMSWire.com piece: cmswire.com/customer-exper…
#omnitech , #ssot (single source of trust), the impact of voice on sales jobs, and many other awesome conversations on the last episode of #talkingstack for 2019! with Brent Leary David Raab and Anand Thaker Ziff Davis B2B MarTech Advisor lnkd.in/f4yxsa5
I have a feeling we are going to hear a lot more of sales tech in 2020...Nancy Nardin! Ziff Davis B2B Smart Selling Tools Inc. lnkd.in/fFVTDxW
Can you 'orchestrate' something you have no control over? David Raab asks Jeff Nicholson from Pegasystems..and that sets us on a journey that goes from federated #datamarketing systems to CRM adoption, next best action to 'real-time interaction management'…lnkd.in/fiZU7Qd
The CRM Experience - Brent Leary's exclusive column on MarTech Advisor - connects the most significant trends in #crm with the larger #customerexpereince conversation ..he travels around the world of CRM, attending events and presentations, and you get to…lnkd.in/fFFRCBJ
My top takeaway - design for 'data interaction' rather than 'data collection' to make AI outcomes as meaningful as possible. Thanks, Loren McDonald for sharing some real thought-starters on #talkingstack with David Raab and Anand Thaker lnkd.in/ehauJXE
'The CRM Experience' from Brent Leary - exclusively on MarTech Advisor - is all about how, why and whether CRM is morphing into a #customerengagement and #customerexpereince platform and the new directions we are seeing from CRM solutions/ industry. Expe…lnkd.in/fmR8fuQ
#customerdata platform 's are great in theory, but in practice - there's many a slip between unified data and marketing outcomes.... MarTech Advisor readers asked for more on the practical aspects of activating #customerdata so our 2…lnkd.in/fafjdpu lnkd.in/fSAbcRQ