obsessed with the Aura Bora tiktok account doing numbers on their deep dive into the caroline calloway lore

New dirty Shirley RTD brand coming soon 👀

'We're going to be in 5,000 doors!'

Congratulations, but don't celebrate too soon. For a new CPG brand, this is the moment the actual work begins.

The reality will soon become clear.

Visit a few stores and you will see how it's playing out in the real world.

Early on, you

And I’ll be in the audience

holy sh*t someone just ordered 8 cases of Laurel’s Coffee without even trying it or pitching to them. oh shit

preorders can find us on drinklaurels.com or faire

I’m at a loss for words

I love this

One of the most interesting products in my collection…coffee and honey concentrate

Extremely NYC specific story:

Central Park is introducing new pizza box shaped recycling bins so people can recycle their pizza boxes, in an effort to stem the rat tide

nbcnewyork.com/news/local/nyc…

Okay Will Watters, I see you dropping a whole line of backpacks.

These look sick!!

Ain’t I just Lucky af

Also fun fact, I'm related to the founders of Haagen Daz

Beer investment news: Gallo Makes ‘Strategic Investment’ in Montucky Cold Snacks brewbound.com/news/breaking-…

Do you want to know the history of legacy CPG brands like Häagen-Daz?

Well Matt Clifford and I just launched a podcast where we dive head first into the stories of our favorite food and drink brands!!

Introducing Packaged Past!

packagedpast.com

New celeb beverage investor: Kristen Bell Joins PLEZi as Investor, Brand Partner

bevnet.com/news/2024/kris…

US retail sales for April:

💵 Total sales: +4.0%
🛍️ Core retail sales: +3.9%
⛽️ Gas station sales: +5.3%
🚙 Auto dealer sales: +3.3%
🍔 Foodservice sales: +4.9%

Solid - partly driven by inflation. Growth rates for February and March both revised down from initial estimates.

Love this Moshe Isaacian, you're trending!

I love drawing letters in illustrations because they always add volume)

Nate Rosen lol Half Foods is a great moniker for these smaller stores

before you know it, there will be a pickle emoji… @apple take a cue
medium.com/food-scene-fin…