EMARKETER
@eMarketer
EMARKETER is the go-to forecasts, data, and insights provider for marketing, advertising, and commerce professionals.
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https://linktr.ee/EMARKETER 18-02-2009 17:30:29
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#TikTok and #Instagram are the most important #socialmedia platforms among #GenZ shoppers for brand discovery, according to EMARKETER data.
Download our free guide with more data on how #brands can reach Gen Z in 2024: emarketer.com/resources/unlo…
Digital drives growth in audio ad market, as radio broadcast advertising shrinks: trib.al/K75het5
#newsletter #chartoftheday #digital #audio #advertising #radio
Explore how big data from recent changes in TV habits is transforming audience measurement, offering deeper insights for media professionals. 📺 Learn more about its impact on TV and advertising in this sponsored article by @Nielsen: tinyurl.com/525zrtfc
#MediaTrends
.Reuters: “It remains an uphill battle for the plant-based industry, as consumers are still tightening their belts and are less likely to try new premium grocery brands,” said Blake Droesch, analyst from EMARKETER.
reuters.com/markets/commod…
#beyondmeat #grocery #plantbased
Is your brand safe? 🔒
Join us on May 20th for our #webinar , 'Brand Safety 2024,' where we'll walk you through the key trends that affect brand vulnerability and provide actionable strategies to mitigate these risks effectively.
Register here: cloud.insight.insiderintelligence.com/20240520-Marke…
📩 Over 100,000 marketing leaders start their day with EMARKETER Daily. Data-driven and timely, our #newsletter is essential for decision-makers who need to keep up with the latest news and analysis on the digital transformation of #marketing .
Subscribe: emarketer.com/edaily/?utm_so…
🎙️On the Behind the Numbers #podcast : How Retail Media Unlocks Brand Building and Whether There Are Enough Retail Media Dollars To Go Around
🎧Tune in: podcasts.apple.com/us/podcast/the…
#retailmedia #advertising #WalmartConnect
Heading to @AdExchanger’s Programmatic I/O in Las Vegas?
It's the perfect opportunity to connect with EMARKETER Senior Analyst Max Willens and Senior Vice President of Marketing Jonathan Tam.
Email us at [email protected] to connect!
#ProgIO #AdExchanger #EMARKETER
We're unlocking the latest news in #ad vertising & #RetailMedia ! 🌐
📈 U.S. Retail Media revenue surged by 16.3% YoY, hitting $43.7 billion in 2023.
🚀 Amazon's ad revenue jumped 24% in Q1, accounting for 74.2% of U.S. Retail Media #ad spend.
More in the thread 👇
Social video ad spend increases, but growth rates stall: trib.al/qa6tAfK
#newsletters #chartoftheday #socialvideo #socialmedia #video #advertising
🍔 What can the rest of #retail learn from #restaurants ?
On today's episode of the Reimagining Retail #podcast , we discuss why restaurants face another year of uncertainty and the #loyalty programs keeping some ahead of the pack.
🎧 Listen in: podcasts.apple.com/us/podcast/beh… Awin North America
eBay is the most popular site for secondhand luxury fashion and accessories: trib.al/KEujTIk
#chartoftheday #newsletter #ebay #luxury #fashion
Nearly two thirds of US states have enacted or introduced privacy laws: trib.al/ky9AoqW
#newsletter #chartoftheday #privacy #privacy law
In a year where risk factors are more prevalent than ever, the need for robust brand safety strategies has never been more critical.
Join us on May 20th for an exclusive #webinar , 'Brand Safety 2024: Navigating a Perfect Storm of Risks:' cloud.insight.insiderintelligence.com/20240520-Marke…
#brandsafety