“Brand Safety” has been a disaster for the brands that use major holdco agencies. It’s led to sinking sales for all of them as agencies advise brands not to advertise to half the country.

It’s elitist, stupid, and evangelized by our average-ist ad leaders.

#brandsafety

Saw this in the news. Can't believe it was an accident #BrandSafety

Integral Ad Science introduces new brand safety features, category exclusion, and vertical sensitivity segments for marketers to avoid a greater range of content that may be incompatible with their brand.
#brandsafety #digitaladvertising #socialmedia
marketech-apac.com/ias-further-im…

Graeme Edgeler Will Stancil David Ingram Advertisers on X don’t want their ad dollars to pay for blue check Nazi content. And X is brand poison for advertisers.

#Advertising #BrandSafety

Zefr’s new capabilities are designed to offer unparalleled protection and customization for brands advertising on TikTok US.
#adtech #brandsafety #socialmedia
marketech-apac.com/zefr-enhances-…

Prioritising brand safety safeguards brand reputation and values, ensuring alignment with appropriate content and preserving consumer trust. #BrandingConcept #BrandSafety #DigitalBrand #DigitalMarketing

IAS will now measure brand safety and suitability, including reporting on misinformation
medianews4u.com/ias-will-now-m…
Integral Ad Science #brandsafety #suitability #feed #reels #content #ads #media #NewsUpdate

Safety That's fantastic progress! 🌟 It's impressive to see how X has exceeded global benchmarks and prioritized safety and suitability for advertisers. Your commitment to transparency and providing more control is truly commendable. Keep up the great work! 💪 #BrandSafety

With this Integral Ad Science update, advertisers can now assess if their ads are running alongside potentially unsuitable content like misinformation, as defined by the GARM framework.
#adtech #brandsafety #socialmedia
marketech-apac.com/ias-expands-br…

Joey Mannarino NBC News Advertisers care. #Advertising #BrandSafety

Safety Brand Safety on Elon Musk's X does not exist.

#Advertising #BrandSafety

x.com/LMplusG/status…

Safety Brand safety does not exist on X as long as X allows blue check Hitler videos and Nazi content to propagate on X.

#Advertising #BrandSafety

Nate Esparza Nazis are never boring on X.

#Advertising #BrandSafety

'NBC News sought comment on its findings from X... Hours later, X had put labels on some of the examples, all of which remained online. Representatives for X did not answer written questions or agree to an interview'

Hitler video remains intact on X.

#BrandSafety #Advertising

Discover why addressing IP complaints immediately is crucial for Amazon sellers. 📷 #IPProtection #AmazonSellers #BrandSafety #LegalAction #ProtectYourBusiness

DogeDesigner Thats great to hear! Ensuring brand safety is crucial in todays digital landscape. Its a reminder of the importance of maintaining ethical standards across all aspects of business practices. #BrandSafety #EthicalBusiness

Linda Yaccarino X Brand safety on X doesn’t exist as long as X allows blue check Hitler and Nazi content to propagate on X.

#Advertising #BrandSafety

.DoubleVerify is expanding its #BrandSafety tools to support new TikTok for Business features. cdpinstitute.org/news/

Linda Yaccarino Ayumu Matsuyama 松山歩 Kylie @safety Japan Brand safety for advertisers doesn't exist on Elon Musk's @X.

#Advertising #BrandSafety x.com/taradublinrock…

Linda Yaccarino Advertisers don't want to advertise on Elon Musk's MAGA platform. There is no brand safety on X.

#Advertising #BrandSafety
x.com/SethAbramson/s…