Five principles for changing people’s minds
The REDUCE framework from jonah berger
From the excellent Catalyst
Amazon are currently running a discount on the Illusion of Choice
There are two ways they can frame the discount: £5 off or 33% off
Which works best?
The rule of 100 (a termed coined by jonah berger) suggests that if your product is under £100, go for the % figure, if it's over
«Yes, what we say matters, but some words are more impactful than others. The right words, used at the right time, can change minds, engage audiences, and drive actions»
It is the power of what the author jonah berger
calls «MAGIC WORDS».
Highly recommended for a more efficient com
🎃 Orange Book October! 📙
✅ This is Marketing Seth Godin
✅ Storyworthy MatthewDicks
✅ Contagious jonah berger
Next up: A Whole New Mind Daniel Pink
(Yes... I have read Power of Regret, Drive, and When)
How often do you ask for advice? 😊
Asking for advice helps us learn from other people & is an effective tool for positive #persuasion
Yet, many of us have difficulty doing it, especially in #leadership
Listen to Partnering Leadership #podcast with jonah berger
tinyurl.com/2f4mdk6d
Another fantastic book «Magic words» that I highly recommend! I am a big fan of jonah berger and Contagious was amazing but his new book is also a Must Read.
And just received the 2 very promising «Humanizing Rules» by Christian Hunt Human Risk and « SelfLess » by Brian S Lowery
Fascinating 2009 study by Nelson that shows even irritating ads boost the enjoyment of TV
“Less enjoyable moments break up adaptation to the positive experience of the show”
In excellent Magic Words by jonah berger
Rereading The Catalyst by jonah berger if you work at Combined Arms Center you should read it. #drivechange
What makes a great conference even better? Coming home to find new books ordered while you were being inspired at said conference on your doorstep to add to the one you brought home. Can't wait to start reading!! Yay!
Apptegy SchoolCEO jonah berger Neel Doshi
Congratulations to my @wharton colleague jonah berger on his new book MAGIC WORDS, which is out tomorrow. #BehavioralScience fans are sure to enjoy Jonah’s latest!
How much of a positive difference are you making with your #leadership ?
Listen to Partnering Leadership #podcast conversation with jonah berger on his book:
Magic Words & learn the power of words in positive #influence !
tinyurl.com/2f4mdk6d
Spring is a time to reflect and grow personally and professionally. These are some of the videobooks to help you level up 👇
Profit First by Mike Michalowicz
Contagious by jonah berger
Radical Candor by Kim Scott (@candor)
#firstdayofspring
