Matthew Brennan(@mbrennanchina) 's Twitter Profileg
Matthew Brennan

@mbrennanchina

Speaker | Author | Covering Tencent & ByteDance.
Media & speaking inquiries: [email protected] | DMs open

ID:2343979050

linkhttp://matthewbrennan.info calendar_today14-02-2014 18:53:01

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Matthew Brennan(@mbrennanchina) 's Twitter Profile Photo

'user growth is increasingly all about having the pushiest push notifications.'

Some extra work for China's tech regulators 👇
sixthtone.com/news/1008328/y…

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Matthew Brennan(@mbrennanchina) 's Twitter Profile Photo

Did a short interview for 'Greater China Tech' about Shein, check it out👇 @grtrchinatech youtube.com/watch?v=0eUsEj…

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Matthew Brennan(@mbrennanchina) 's Twitter Profile Photo

Close to 5% of all Americans are DAILY active users of SHEIN!

New stats leaked today (LatePost)

Daily sales: $70+ million
1 million parcels a day, average order $70

25k employees, looking to add 10k more

Registered users: 120 M
DAU: 30 M With over 1/2 from the US

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Gabor Cselle(@gabor) 's Twitter Profile Photo

I finally finished reading 'Attention Factory: The Story of TikTok and China's ByteDance' by Matthew Brennan - very interesting book and pretty relevant to my job. A few takeaways I wanted to share:

👇

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Matthew Brennan(@mbrennanchina) 's Twitter Profile Photo

Translated this super interesting China data set from a QuestMobile report. Time spent Vs. Online ad revenue.

By contrast 's 2020 share of US digital ad spend was just 10% (up 52.5% from 2019). Still a long way to go I feel.

Translated this super interesting China data set from a QuestMobile report. Time spent Vs. Online ad revenue. By contrast #Amazon's 2020 share of US digital ad spend was just 10% (up 52.5% from 2019). Still a long way to go I feel. #AMZN
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Matthew Brennan(@mbrennanchina) 's Twitter Profile Photo

Translated this super interesting China data set from a QuestMobile report. Time spent Vs. Online ad revenue.

By contrast 's 2020 share of US digital ad spend was just 10% (up 52.5% from 2019). Still a long way to go I feel.

Translated this super interesting China data set from a QuestMobile report. Time spent Vs. Online ad revenue. By contrast #Amazon's 2020 share of US digital ad spend was just 10% (up 52.5% from 2019). Still a long way to go I feel. #AMZN
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Connie Chan 🍒(@conniechan) 's Twitter Profile Photo

One of my most favorite business models coming out of Asia finally has a name: Real Time Retail (per Matthew Brennan). Right now, SHEIN is the poster child of this new biz model. If you don’t know what SHEIN is, ask a teenager -- it's the most downloaded shopping app in the US!

One of my most favorite business models coming out of Asia finally has a name: Real Time Retail (per @mbrennanchina). Right now, SHEIN is the poster child of this new biz model. If you don’t know what SHEIN is, ask a teenager -- it's the most downloaded shopping app in the US!
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