Matthew Brennan
@mbrennanchina
Speaker | Author | Covering Tencent & ByteDance.
Media & speaking inquiries: [email protected] | DMs open
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http://matthewbrennan.info 14-02-2014 18:53:01
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I finally finished reading 'Attention Factory: The Story of TikTok and China's ByteDance' by Matthew Brennan - very interesting book and pretty relevant to my job. A few takeaways I wanted to share:
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One of my most favorite business models coming out of Asia finally has a name: Real Time Retail (per Matthew Brennan). Right now, SHEIN is the poster child of this new biz model. If you don’t know what SHEIN is, ask a teenager -- it's the most downloaded shopping app in the US!