A new report has found that consumers want corporate Australia to stay away from backing social and political causes. Instead, brands should focus on getting the basics of business right, such as paying employees and suppliers fairly. lnkd.in/g_ZUxy2c #thegrowthagenda

Since the pandemic, China has seen an exodus of many multinationals & foreign brands amid rising competition from domestic brands, a new report found. However, some international brands, such as Blackmores, are bucking the trend. lnkd.in/ga66s73t #thegrowthagenda

From cottage industry to global force, the influencer industry is forecast to surge in growth. However, it lacks regulation and guardrails. Is it up to governments, brands or creators to professionalise the sector? lnkd.in/gwM-Cri2 #thegrowthagenda The Australian

ASX-listed jewellery retailer Michael Hill has taken its new brand to market. The Growth Agenda meets its makers. bit.ly/3UVSatR #thegrowthagenda The Australian

In order for companies and brands to remain competitive they must stop considering older consumers as an afterthought. bit.ly/3ygp2EZ #thegrowthagenda The Australian

Stiffening competition pushes more audio companies to pay to advertise their shows like movies, after years of relying on word-of-mouth and cost-free cross-promotion. #TheGrowthAgenda bit.ly/48fSDev

For digital retailers, the ability to revise prices swiftly and on a large scale has emerged as a decisive differentiator. More retailers are now applying machine-learning models to guide their pricing decisions. Read more: #TheGrowthAgenda bit.ly/3RoseW5

Buy-one, get-one-free offers, of BOGOFs, as they are called in the industry, are evolving from one of marketers’ simplest and most alluring tools to ... something more complicated. Find out more: bit.ly/3Gi7by1 #TheGrowthAgenda

Rather than grouping audiences by generation, brands are increasingly looking to connect with consumers via their most cherished passions, from sport to music and entertainment, a new survey finds. It also influences performance metrics. bit.ly/49O1e8Y
#thegrowthagenda

Digital payments provider Visa's CMO Frank Cooper III speaks exclusively to The Growth Agenda about why the most successful firms view marketing as both a horizontal and vertical practice. lnkd.in/gDigDcqT #thegrowthagenda The Australian

In what is becoming a textbook case study of advertising for behaviour change and public health impact, this iconic campaign has already been recognised for its effectiveness with two Bronze Effies. Find out more: #TheGrowthAgenda bit.ly/3NhtwQ7

Despite the prevailing narrative of “openness” and “inclusivity”, are young Australians in fact less tolerant and more polarised? Leo Burnett Chief Strategy Officer Catherine King explains what's dividing generations.
bit.ly/4bermuK #thegrowthagenda The Australian

Bud Light’s partnership deal with UFC last month was a rare win for the beer brand this year, an annus horribilis dominated by a damaging consumer boycott over its collaboration with a transgender influencer. Advertising Council Australia #TheGrowthAgenda bit.ly/47I2tW5

The film industry contributes $3.5bn annually to New Zealand’s economy and forms a key part of how the country is marketed to visitors, driven largely by the film sets of The Lord of the Rings and The Hobbit films. bit.ly/49tQblo #thegrowthagenda The Australian

On New Year’s Eve in Sydney, one of the world’s brightest spotlights will be shone on Indigenous storytelling, as We Are Warriors and creative innovation studio R/GA Australia present their Calling Country performance. bit.ly/3GAuq6P #thegrowthagenda The Australian

For the first time, two new ARIAs were awarded to brands and advertisers for including Australian music in their campaigns. bit.ly/49LL6p2 #thegrowthagenda The Australian

Stiffening competition pushes more audio companies to pay to advertise their shows like movies, after years of relying on word-of-mouth and cost-free cross-promotion. bit.ly/41fBu26 #thegrowthagenda The Australian

Should corporate Australia campaign on social issues in the first place, or leave it to the politicians? Read here: bit.ly/3JU4VzW #TheGrowthAgenda advertising Council Australia

Marketers’ race for data is leading to buy-one-get-one-free deals that make customers work a little bit harder. It’s also driving loyalty, according to creative commerce experts. bit.ly/3QZGwLg #thegrowthagenda The Australian

A list that calculates the value of global brands reveals growth has slowed across multiple sectors. Now is the time for businesses to use creativity to make gains, experts say. bit.ly/40YOY2k #thegrowthagenda The Australian