#LinkedInAds Lightning Tip

Campaigns hitting their daily budgets early in the day? You're bidding too high.

Lower your bids and stop overpaying for your traffic, and you won't go dark in the afternoons.

Have you tried it? What results did you see?

Evaluating video ads on #LinkedInAds ? Use this formula:

Cost Per 50% View

I've found averages to sit around $2-4, but as low as $.21!

📈 Happy #MetricMonday ! What metric do you want me to tackle next?

#b2bmarketing

Marketers—Feeling anxiety trying to keep up? (I only have to stay on top of #linkedinads , and I still feel it!)

Want the top marketers of their channels to tell you what you actually need to pay attention to? Register for the FREE Ad Universe Summit!

customers.ai/summits/ad-uni…

If you're looking at the 'Conversions' column in #LinkedInAds , it's going to make you look like a liar.

This post is going to make you bulletproof: b2linked.com/blog/linkedin-…

What other metrics should do a deep-dive on?
#B2BMarketing #LinkedInAdvertising

🎵 It's Just Another #MetricMonday 🎶 Your #LinkedInAds CTRs are very different when using different objectives.

How do you know what's actually performing? You'll appreciate the 🫏BEASTMODE tip at the end:
linkedin.com/feed/update/ur…

#b2bmarketing #linkedinadvertising

📈 Happy #LinkedInAds Metric Monday! 📈 Back by popular demand 😎

Impressions are different based on ad type! Read about it here: b2linked.com/blog/linkedin-…

Which metric should I take on next?!

#b2bmarketing #linkedinadvertising

📈 Happy #LinkedInAds Metric Monday! 📈
I'm about to blow your mind by teaching you why a Click is not actually a Click on LI:
linkedin.com/feed/update/ur…

Let me know if I should continue #MetricMonday !
#b2bmarketing #linkedinadvertising

#LinkedInAds is sunsetting Lookalike Audiences at the end of February.

More details on this post:

linkedin.com/posts/wilcoxaj…

#b2bmarketing #linkedinadvertising

Huge gap in between charged clicks on #LinkedInAds and reported clicks in GA4?

No, you're not getting ripped off. Here's how to fix: linkedin.com/posts/wilcoxaj…

#B2BMarketing #LinkedInAdvertising

Are LinkedIn Ads too expensive?

So grateful to be featured on Experian's Small Business Matters podcast with the incredible Gary Stockton where we busted this and other myths that small business owners have heard.

Listen to the full episode here: bit.ly/smbmatters-ajw…

Just getting started with retargeting on #LinkedInAds and your audiences are too small to run? I've got 2 strategies for you!

Join the convo:
linkedin.com/feed/update/ur…

#B2BMarketing #LinkedInAdvertising

Announcement - Want to become Advanced LinkedIn Ads Certified personally by me?

We've officially launched a certification that's unlike anything else out there. And it's free to SuperFanatics members of the #LinkedInAds Fanatics community (fanatics.b2linked.com)

Should you buy followers on LinkedIn?

I started a discussion over on this LI post and I'd love for you to weigh in!

linkedin.com/posts/wilcoxaj…

#linkedinads #b2bmarketing #linkedinadvertising

I saw this in one of my #linkedinads accounts this week - IGNORE THIS RECOMMENDATION!

Maximum Delivery bidding only results in lower costs when your CTRs are 2-3X the average (which, in my experience, only happens ~10% of the time)
#linkedinadvertising #b2bmarketing

The amazing Louise hosts the #linkinwithlouise podcast and she graciously brought me on as a guest to talk about how to use #LinkedInAds to their full potential.

Don't miss it!

louisebrogan.com/linkedin-ads-1…

.Marketing O'Clock for the 2nd year in a row released a list of their 50 most influential PPCers. I'm absolutely honored to be included on it again, but I'm even more excited to see so many incredible PPC pros make the list that I love and respect. Greg Finn I know your hard work!

Do long or short Message Ads convert better on #LinkedInAds ? Check out my full analysis: linkedin.com/feed/update/ur… #b2bmarketing #linkedinadvertising

#LinkedInAds lightning tip ⚡⚡⚡ Use words like 'new', 'now', 'finally', etc. in your ad copy to capture attention.
According to Nancy Harhut our brains are hardwired to seek out novelty. For more, see episode 118 of The LinkedIn Ads Show: b2linked.com/blog/ep118/?ut… #b2bmarketing

January 2nd is expected to be the best day to launch #LinkedInAds in 2024.

Here are some ways you can prepare:

1/ Launch with all new ads.

2/ Create messaging that addresses problems your audience faces.

3/ If you've got warm audiences, test more BOFU ads.

#b2bmarketing

Should you hire a freelancer or specialized agency to manage your #LinkedInAds ?

If you're not sure which option is right for you, we're outlining the pros and cons in this week's blog post—Check it out!

#b2bmarketing #linkedinadvertising

b2linked.com/blog/should-i-…