Had the honor of attending Influence Amplified to celebrate the 40th anniversary of Dr. Robert Cialdini’s classic book, Influence.

Part of the pain of a delay is the uncertainty

Toblerone’s live chat deals with that by stating the connection time

Simple, but I’ve never seen anyone else do it

🎓 Research: Use designs that “smile”

People will like your product more.

🧠 Why?

- Upward facing curved lines look like a smile
- Smiles bring positive emotions
- So it increases our attitudes towards a product
- Visuals we associate with a frown can have an opposite effect

On the misconception that slogans have to be short to be catchy

In 100 ideas that changed advertising

Mary Wear (the copywriter behind the line Make Poverty History) on her five copywriting rules

In The Copy Book

How to Spot AI-Generated Deepfake Images cheddar.com/media/how-to-s…

Brilliant bit of lateral thinking.

How to tell people not to use their mobile phones without getting their backs up

Via 42courses new course on Advertising Essentials

richard shotton It is especially effective for highly skeptical customers: onlinelibrary.wiley.com/doi/epdf/10.11…

The stolen thunder effect is the idea that if you admit a flaw in your product (or argument), the rest of your claims become more believable. After all your admission has proves your honesty

This ad from Citroen applies that idea to great effect

Trade ad from ad agency Crispin & Porter on the difference between sales and marketing

Even in serious matters like voting small nudges can have an effect: an analysis by Miller found that candidates listed first received 2.5% more votes on average

I've spoken to dozens of experts on price.

But the advice I never forget is Melina Palmer 🧠 🚀 The Brainy Business saying:

'The truth is, pricing isn't about the price'.

In my latest blog for HubSpot I share 5 ways to improve your price without dropping your price.

clickhubspot.com/6ly

Neat to find a copy of this month’s Scientific American magazine in my office featuring our team’s #research led by Aneesh Rai. We used a field experiment to show that reframing a big yearly goal by describing it in terms of the weekly effort required to succeed boosts productivity by ~8%.

It’s Ann Handley on #ttpd , 5 reading reccos, and why “the slowest way is the fastest way, more often than we realize.”See more here: archive.aweber.com/totalannarchy/…

🤩  TEDxPortland is SATURDAY! 🤯 Excited to share: 

4 brain tricks that keep us stuck in the status quo...
3 steps to get more of the right things done...
2 powerful words to make it possible...
by doing 1 thing at a time.

WATCH THE LIVESTREAM: tedxportland.com

Interesting customer behaviour triggers being shared by Nancy Harhut at the. CMI MasterThis: Data Storytelling webinar. Presenting “10 Best customer Behaviour Triggers You’ve Never Heard Of” #CMWorld

Today’s the day! You can check out my session on Grow your Presence with Instagram Consistency with a Dash of AI on (Thursday, the 24th), at Agents of Change Marketing Summit!

Join me: theagentsofchange.com/valentina2024

#agentsofchange #aocsummit

Lovely piece from dave trott on the three principles of advertising and making sure you complete one before moving to the next…

davetrott.co.uk/2022/10/mazlow…

How do tight vs. loose cultures shape your decisions? And how can you find the sweet spot between the two, depending on your goals? Today's fresh #Choiceology episode takes a deep dive into these questions w/Stanford Graduate School of Business Prof. Michele J. Gelfand...
schwab.com/learn/story/re…

The 'off by 100%' bias

Another simple way for retailers to apply psychology to pricing

Clearly described by Nick Kolenda