Sara Guaglione(@SPGuaglione) 's Twitter Profileg
Sara Guaglione

@SPGuaglione

Senior media reporter @Digiday. Previously @MediaPost. @aaja member, occasional beauty blogger, @UVA alum, @NISTSchool grad. Signal: 571-249-5455

ID:1390102177

linkhttps://digiday.com/author/sguaglionedigiday-com/ calendar_today29-04-2013 17:58:46

5,1K Tweets

1,7K Followers

1,6K Following

Kimeko M.(@KimekoM) 's Twitter Profile Photo



We've got a special edition of the Digiday Podcast coming up and we're looking to chat with some big creators/influencers.

Got any recommendations? Send 'em my way!

account_circle
Reuters Institute(@risj_oxford) 's Twitter Profile Photo

🔍Publishers like Forbes and the FT are testing generative AI technology to update their site's search function.
Via Digiday
digiday.com/media/publishe…

account_circle
Sara Guaglione(@SPGuaglione) 's Twitter Profile Photo

My latest!

Publishers are testing generative AI technology to update a rather boring function on their sites that hasn’t been updated in a while: search.

digiday.com/media/publishe…

account_circle
kristina monllos(@kristinamonllos) 's Twitter Profile Photo

For TikTok-first creators, the potential ban could hurt as dollars likely move to YouTube Shorts and Instagram.

Creators have been diversifing, there's no guarantee audiences or marketers follow. Read more via the latest Digiday marketing briefing here:
digiday.com/marketing/mark…

account_circle
Sara Guaglione(@SPGuaglione) 's Twitter Profile Photo

Was watching something on the Lifetime app on Roku and this ad played during every single ad break.

Who is paying for this? I can’t figure it out. Don’t ads have to include disclosures? 🤔

account_circle
Chris Harihar(@ChrisHarihar) 's Twitter Profile Photo

This is a great writeup by Kayleigh Barber on why saying 'just use an inclusion/exclusion list' to solve for MFAs is overly simplistic.

Full piece here 🔽🔽:
digiday.com/media/media-bu…

This is a great writeup by @KayleighJBarber on why saying 'just use an inclusion/exclusion list' to solve for MFAs is overly simplistic. Full piece here 🔽🔽: digiday.com/media/media-bu…
account_circle
Sara Guaglione(@SPGuaglione) 's Twitter Profile Photo

ICYMI our analysis on BuzzFeed selling Complex is in our Media Briefing, out today. I interviewed NTWRK’s CEO to hear his plans for the company this year. He says he’s planning investing “millions” to diversify Complex.

Also, nice piece on publishers’ Q1

digiday.com/media/media-br…

account_circle
Caddy Marketing and Communications, Inc.(@CaddyMarketing) 's Twitter Profile Photo

Wow. This certainly bucks current sector trends.

Travel publisher @AtlasObscura is raising $10 million in an investment round that includes 20 returning investors, reports Digiday's Sara Guaglione here: buff.ly/49jGlT6

Wow. This certainly bucks current #media sector trends. Travel publisher @AtlasObscura is raising $10 million in an investment round that includes 20 returning investors, reports @Digiday's @SPGuaglione here: buff.ly/49jGlT6 #journalism #publishing
account_circle
Digiday(@Digiday) 's Twitter Profile Photo

More than half of publisher professionals (51%) said late in the fourth quarter of 2023 that their traffic decreased in 2023, compared with just under a third (31%) who said their traffic increased in 2023. buff.ly/3OsQZ1o

account_circle
Sara Guaglione(@SPGuaglione) 's Twitter Profile Photo

I'd love to talk to some podcast hosts about the impact of AI in the medium. Anyone have thoughts to share? DMs open!

account_circle
Sara Guaglione(@SPGuaglione) 's Twitter Profile Photo

I asked media companies that have built generative AI chatbots for their sites if they were adding them to OpenAI's new GPT Store... most of them (but not all) said no - at least, not yet.

Here's why: digiday.com/media/why-publ…

account_circle
David Folkenflik(@davidfolkenflik) 's Twitter Profile Photo

LATimes confirms 115 journalists laid off, or about 23 percent; newsroom will be at approx 385.

NOTE: Taken in combination with last year's layoffs, the Los Angeles Times has laid off about one third of its newsroom in less than a year.

account_circle
Kimeko M.(@KimekoM) 's Twitter Profile Photo

It may be a new year, but I still cannot
- send you specific questions ahead of the interview
- guarantee your client's quotes will be used
- promise a story.

And finally, no. I'm still not interested in B2B SaaS company product rollouts.

account_circle
kristina monllos(@kristinamonllos) 's Twitter Profile Photo

FYI job alert: We're looking for a marketing reporter to join the Digiday editorial team. DMs are open if you are interested in learning more or know someone who might be

account_circle