It’s no secret that fake news is a big issue for brands. Zefr takes a deep dive into how misinformation affects brand perception and other KPIs. adweek.com/resource-libra…

Digiday MAGNA GLOBAL Zefr Adobe Here's the link! digiday.com/media/ai-brief…

Today's weekly Digiday AI Briefing looks at two surveys related to consumer perception of AI-generated content, if people can accurately ID fake news and how misinformation impacts ads & brands adjacent to it.

Here's a chart from a survey from IPG's MAGNA GLOBAL & Zefr:

NEWS: Zefr + TikTok Expand Brand Safety & Suitability Measurement through Advanced Controls for Global Advertisers. With new Category Exclusions & Vertical Sensitivity controls, brands gain advanced protection and customization. Read more: bit.ly/3JaQTbX

Zefr's Co-CEO & Co-Founder Richard Raddon joined Ari Paparo and Mike Shields on the Marketecture podcast. They discuss the challenges of #misinformation , the role of #AI in creating and combating it, and the implications for brands and platforms.

Listen: lnkd.in/e8riDNMc

🗞️ NEWS: Zefr's AI-powered #brandsafety and suitability verification solution for Meta has been expanded to support Japanese, Thai, Malay, Turkish and Vietnamese languages.

➡️Read more on our blog: bit.ly/3ITxjRe

#Deepfakes impact celebrities, creators, & brands, with some caught in #AI dilemmas without consent. Tackling unauthorized #AI content demands a proactive strategy.

Read more:
marketingbrew.com/stories/2024/0… via Morning Brew ☕️

“I know firsthand that advertisers value these controls especially during volatile times, as it gives them the tools they need to maintain business continuity while preserving their brand values.” - Samantha Stetson Meta

Great read in Ad Age adage.com/article/digita…

🗞️ NEWS: Zefr and Meta Announce Expanded AI-Powered Brand Suitability Solution, Now Available on Facebook and Instagram Reels.

Thank you to our partners at Meta and #GARM for the continued collaboration and innovation.

➡️ Read more: prnewswire.com/news-releases/…

📢 NEW: Zefr Expands TikTok Product with Suitability Exclusions

“The continued innovation in brand suitability on TikTok reinforces Zefr's commitment to provide advertisers with a complete view of their brand suitability on platforms” Richard Raddon

prnewswire.com/news-releases/…

NEW in AdExchanger: Generative AI's role in amplifying political misinformation ahead of 2024 election complicates the terrain for brand marketers + raises urgency for ensuring platform trust.

Read more from Zefr Co-CEO & Co-Founder Richard Raddon: adexchanger.com/data-driven-th…

📷NEWS: Zefr and Meta launches Brand Safety Verification for Instagram Feed, adding global languages. Read more: prnewswire.com/news-releases/…

Twitter makes safety promises to advertisers, but that could still be a challenge from the looks of it. Can Twitter and Elon Musk really adopt carefully crafted standards that were set up well before he entered the scene? adage.com/article/specia…

Zefr’s mission to help scale GARM brand safety and suitability technology across global social platforms continues.

Zefr is focused on combating faked content across social platforms through a combination of AI and human fact-checking -- which is crucial in protecting society from the subtleties of misinformation.

⬇️ Read more Digiday:

➡️ Zefr is proud to join Ad Net Zero as well as partner with carbon intelligence platform Cedara both part of broader industry-wide efforts to reduce carbon emissions in advertising and drive a responsible marketing future. 🗞️Read more: prnewswire.com/news-releases/…

General Mills wants to avoid AI fakes and misinformation near ads: “If you think about all the things that come your way that aren’t actually accurate in this world of generative AI. It’s all very complicated for brands.” adage.com/article/digita…

🚨➡️ “It’s an unbelievably difficult problem to solve. The difference is how dangerous and how impactful disinformation and misinformation is going to be now, post-generative AI.” Richard Raddon

Read more: adage.com/article/digita…

Thank you Marketecture & Mike Shields for a great conversation!